Merlot at the Movies

posted by Michael Zoldessy on August 26, 2013 at 8:45 am

Rolling Stone has sounded off on the increasing popularity of luxury theaters such as iPic and the rebranding of select screens at AMC. They detail the thought going into the type of food and the attraction behind this upscale experience.

At the end they pose an interesting question, if cinemas are trying to survive by luring back in the middle class, is this the best direction?

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