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Why Betting on AMC Goes Beyond Movies
posted by
Michael Zoldessy
on
January 20, 2014 at 3:45 pm
Fool.com posted an interesting piece about why supporting AMC is the right thing to do to support movies in general. How about that? They argue that AMC’s evolution of the dinner and a movie concept will help save theaters as that’s what a growing portion of the public demands.
Where does this leave smaller chains and independent theaters though?
Comments (2)
It leaves them in the dark, although there are a few of them that have used it before, such as a theater in Dunnelen, NJ. That plus the increase in digital projection, prices, and luxury seats add a heft cost for the theater owners and to moviegoers' wallets. This is why AMC has become a leader in brining people back to the movies in a big way.
That’s a good question. I kind of get the feeling that it’s yet another attempt to drive the few smaller, independent non-profit movie theatres that’re left here in the United States out of business, but that’s just my take on it. The dinner-and-a-movie concept is a good idea, but it would have to apply to all movie theatres, eventually.
Also, if AMC avoided playing only the schlockier films that’re coming out nowadays, it might be feasible, but who knows?