AMC announces massive reseating project

posted by Michael Zoldessy on July 16, 2014 at 8:45 am

It doesn’t take much reading between the lines to understand why AMC is spending $600 Million to reseat their auditoriums. They plan on raising prices further down the road after patrons get used to them.

How will other major chains follow?

Comments (5)

Tigh on July 16, 2014 at 7:38 pm

I’ve never been a big fan of the way AMC does business, but this strangely makes sense for some older theatres. Their 16 screen in Fayetteville, AR has 6 high ceiling, sloped floor auditoriums that were added to the original 10 screens at the north end of the complex, and are off on their own and up their own ramp. These could easily be converted to luxed up theatres and might help them compete with the 20-years newer Malco 16 uptown. Right now, this theatre seems to survive mainly due to it’s proximity to the U of A campus.

bigjoe59 on July 17, 2014 at 12:19 pm

i live in NYC and the price for first run films is already WAY TO EXPENSIVE. so like 3-D this is simply a way to soak more $$$ out of the audience. this is especially true since at the Bway & 84 St. multiplex you’re forced to pay for a “reserved seat” even if there’s only 10 people in the theater.

moviebuff82 on July 17, 2014 at 12:27 pm

in rockaway i usually go for the early shows and not 3d or imax….i can deal with very blurry projection and loud surround sound and very stiff seats lol….

Joe Vogel
Joe Vogel on July 17, 2014 at 1:33 pm

The diagram in the article says the new seats are 60 inches wide. Sixty inches is five feet! They look to be a couple of feet taller than they are wide, too- I’d say about seven feet from floor to top of seat back. Gerry Lopez must be a giant. In the photo he looks to be almost as wide as the back of the seat he’s in, and his head extends above the top of it. So if the CEO of AMC is ten feet tall and weighs about seven or eight hundred pounds, it’s no wonder they think they need to re-seat their theaters. Maybe they should just hire a smaller CEO and save their money.

LOL Wall Street Journal. When did their graphics department get so innumerate? It should be obvious to anyone with a sense of proportion that the rows are five feet deep, not the seats five feet wide.

markp on July 17, 2014 at 4:06 pm

Im currently working on the upgrade of mountainside nj.
The seats can be 5 feet wide if you raise the armrest in between. And yes prices will go up espescially because of all the fancy tile work, new screens, speakers, concession stand and yes they will have reserved seating. Also the seat capacity in each theatre is greatly reduced. In the 4 theatres we did so far, seating was reduced by almost half.


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