Georgia Twin

2210 N. Druid Hills Road NE,
Atlanta, GA 30303

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Georgia Twin

Viewing: Photo | Street View

The Martin’s Georgia Cinerama was the last Cinerama to be built in the Metro Atlanta area although there was some controversy as to if it was a “true” Cinerama, since it used single, as opposed to triple projection. Really great theatre just the same with a giant curved screen, 70mm projection and a quadrasonic sound system that just blew you away. It opened April 14, 1965 with Max von Sydow in “The Greatest Story Ever Told”.

Unfortunately on May 28, 1976 it was carved up into two flat screen auditoriums. Since the theatre was built for Cinerama, it did not transition very well into a twin. The seating would cause a crick in either the left or right of the neck (depending on which of the two auditorium you were in) due to the screens not being in alignment with the seats.

The Cinema & Drafthouse group made a go with the theatre after Martin left and returned it back to a one screener albeit not Cinerama. Within year it was twinned again then went dark a short time thereafter.

Contributed by Jack Coursey

Recent comments (view all 20 comments)

Cliff Carson
Cliff Carson on July 10, 2009 at 10:30 am

I remember this when it was a SINGLE large theater. I also remember seeing the 1973 re-release of THE SOUND OF MUSIC there. It was a MOB scene. Totally sold out. Incredible experience. I also remember seeing the re-release of THOROUGHLY MODERN MILLIE at the Georgia Cinerama. Another film I saw there was BEDKNOBS AND BROOMSTICKS.

In later years it became a draft house and was never the same. Last film I saw there was John Water’s HAIRSPRAY. Not the best movie going experience I ever had but an interesting one. I was on a first date and ended up having great sex afterwards.

This theatre was not too far from the TOCO HILLS movie theatre. Someone once wrote that growing up in Atlanta was like watching your past being hauled away in a dump truck.
View link

Joe Vogel
Joe Vogel on June 15, 2010 at 5:27 am

Here is a rendering from an aerial perspective of Martin’s Georgia Theatre, published with a brief article in Boxoffice of July 27, 1964, about the time construction began.

I’ve been unable to find an article devoted to the opening of the house, but Boxoffice of March 29, 1965, said that the Georgia Theatre was scheduled to open with the roadshow of “The Greatest Story Ever Told” on April 14. July 19, 1965, Boxoffice item said that the Georgia Theatre had opened during Holy Week, following a four-week delay caused by weather-related construction problems. The same item said that “Hallelujah Trail” was set to open at the house on July 29.

galateasca
galateasca on July 10, 2013 at 5:25 am

Saw my first “big girl” film there…The Sting.

Joe Vogel
Joe Vogel on February 19, 2015 at 1:17 am

Linkrot repair: The July 27, 1964, Boxoffice article wit the aerial rendering is now at this link.

The J. Evan Miller collection of Cinerama Theater Plans lists the Georgia Theatre as a 1964-65 project designed by the architectural firm of Brookbank & Murphy, in collaboration with the Cinerama Company. The architectural firm later became Brookbank, Murphy & Shields.

Ralph Daniel
Ralph Daniel on October 24, 2017 at 5:30 pm

The church is now gone, and the building is owned by Children’s Healthcare of Atlanta. I have been unable to find out what their plans are for it as of this date.

StanMalone
StanMalone on March 2, 2018 at 12:43 am

If any Atlanta area CT readers want a final look at this place they should get over there soon. The Children’s Healthcare development has demolished the massive Southern Bell training center next door (including the 15 story hotel) and their new facility is well on the way to completion. McDonald’s, which takes up what was the front parking lot of the old theater, is still there and doing big business feeding the army of construction workers. The theater building is being used as the offices of all of the different construction contractors working on the project. The front office area built onto the lobby by the church is the reception area. It is fairly neat, but as for the rest of the building, well anyone who has ever worked a construction job can guess what type of shape it is in.

The old Morrison’s / Piccadilly cafeteria next door that shared the lot and parking lot with the theater is closed and inside still looks the way it did on its last day of business. As soon as the current construction is complete this entire block will probably go to make way for the next phase of the CH development.

In total this place had about 10-12 years as a prestige first run location. (1964-1975) In 1976 it was twinned and never ran another exclusive first run release. Georgia Theater bought it in 1977 and occasionally used it as a move over house for Lenox but mostly for second run. It was then taken over by the Drafthouse people who removed the wall and ran it several years as a single. According to a newspaper article on the Duffy Drafthouse chain McDonalds bought the property, moved its location from around the corner on Briarcliff road to here and kicked out the theater in favor of the church.

rivest266
rivest266 on April 10, 2018 at 9:13 pm

Two screens opening on May 28th, 1976. Grand opening ad in the photo section.

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