Tara Cinemas

2345 Cheshire Bridge Road NE,
Atlanta, GA 30324

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LOEWS TARA THEATRE changes to LaFONT TARA

Viewing: Photo | Street View

The Tara Cinemas is, in my opinion, the perfect art house theater and here’s her story:

Tara was built by a local buisness man who had previously built her sister theater in downtown Atlanta. Naturally, she was named after the house in “Gone with the Wind”.

Originally she was a single screen theater, but was later twinned. Some where in the 1970’s, from what I have been told, two more screens were added on. Then in the 1980’s United Artists Theatres bought the Tara Cinemas and used her as the VP’s office theatre.

The Tara Cinemas checkerboard titled lobby is awesome. Albeit a small lobby, it more than compensates with its excellent hanging portraits of many stars like Garbo, Connery, and Chaplin.

Although the recent merger of UA/Regal/Edwards has hindered several theaters, the Tara Cinemas keeps going strong in the box office.

Contributed by UAGirl

Recent comments (view all 95 comments)

jumboloan
jumboloan on October 1, 2010 at 9:02 am

I think the Buckhead Art Cinema at west paces ferry and Peachtree was there the longest? BTW, anyone remember the drive-in at the site of the Richway->Lindbergh Marta station?

StanMalone
StanMalone on October 1, 2010 at 9:27 am

The Buckhead Art was built in 1969 in the storefront space of the old Wendler and Roberts Drug Store. With the exception of a very short effort as an art house is was 35MM softcore its entire life. In the early 90’s it was gutted and replaced by the first of many bars to occupy that space during the prime years of the Buckhead Village party days. In all it lasted about 20 years.

The drive in at Lindbergh was the Piedmont Drive In. It was operated by the Dixie chain and later sold to Storey. Its page on this site is:

/theaters/18519/

Daryl
Daryl on June 18, 2011 at 11:30 am

Stan, did you know a Mr. Kinard that operated the concessions at the Piedmont Drive-In?

Doc_Brown
Doc_Brown on August 10, 2011 at 9:18 am

The Tara underwent a modestly budgeted face-lift in mid-2004 under the Regal Entertainment Group design team of Nicole Potter and Angie Berry. They began with the interesting curved shapes of the existing lobby space and used it as the embryo for their “new” interior concept—One that was intended to convey what might have been built during the transitional phase between the Art Deco and Streamline Moderne time periods. Working almost exclusively with off-the-shelf materials, they were able to coax a “vintage” cinema feel from what had previously been a dated hodgepodge covered in a forlorn coat of unflattering pink paint. From there, they made full upgrades to the refreshment stand and restroom spaces that also helped mirror the 1930’s-‘40’s, replete with rich finishes, banded-aluminum inlaid millwork, and lighting fixtures chosen to enhance a period look. From the earlier lobby, several dramatic monochrome portraits of Golden-Age film icons were salvaged and mounted on the high walls, along with a selection of classic deco travel posters. Finally, they added custom carpet, and a seating area with period-look furnishings to create a comfortable place to gather before or after the film. Several photos taken of the finished project have been added.

zmcghee
zmcghee on October 31, 2011 at 8:09 pm

This theater is now all-digital projection. The projection is quite poor in auditorium 2, however, because of the angle of the room and the configuration of the projector — the picture is so askew it’s practically diagonal. Hopefully that can be fixed. Other auditoriums look good.

Tinseltoes
Tinseltoes on July 27, 2012 at 10:00 am

Briefly described in this 1968 trade report: Boxoffice

Cliff Carson
Cliff Carson on July 27, 2012 at 2:53 pm

That is AWESOME, thanks for posting. GREAT article. Too bad the theatre isn’t like that anymore. Well, at least it’s still open, chopped up though it may be. Back in 1969 seeing a 70mm film at the Loew’s Tara was a real event.

EddieParrott
EddieParrott on May 28, 2013 at 7:45 am

Planning a 45th from July 8 – 11, 2013 Looking for pictures, infor, etc.

cccmoviehouses
cccmoviehouses on February 4, 2014 at 9:19 pm

Remember the Tara, while living in Atlanta in the early seventies my wife and I saw “The Sting” here, great movie, seems it was a single screen theater then, so glad the Tara is still in business.

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