Regal Tara Cinemas 4

2345 Cheshire Bridge Road NE,
Atlanta, GA 30324

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LOEWS TARA THEATRE changes to LaFONT TARA

Viewing: Photo | Street View

The Tara Cinemas is, in my opinion, the perfect art house theater and here’s her story:

Tara was built by a local buisness man who had previously built her sister theater in downtown Atlanta. Naturally, she was named after the house in “Gone with the Wind”.

Originally she was a single screen theater, but was later twinned. Some where in the 1970’s, from what I have been told, two more screens were added on. Then in the 1980’s United Artists Theatres bought the Tara Cinemas and used her as the VP’s office theatre.

The Tara Cinemas checkerboard titled lobby is awesome. Albeit a small lobby, it more than compensates with its excellent hanging portraits of many stars like Garbo, Connery, and Chaplin.

Although the recent merger of UA/Regal/Edwards has hindered several theatres, the Tara Cinemas keeps going strong in the box office.

Contributed by UAGirl

Recent comments (view all 105 comments)

JackCoursey
JackCoursey on September 18, 2016 at 6:43 am

Here’s an idea: reconfigure the original building to bring back the original screen by moving back the walls of the front two auditoriums. The original screen would out IMAX IMAX. Install stadium seating in all four of the auditoria. The larger screen could be used for screening 70mm classics like Lawrence of Arabia, Aliens, Patton and of course, Gone With the Wind. This would make it one of the best art houses in the USA and insure that it remains a viable operation for another 50 years. Just a thought…

CoachBobbyFinstock
CoachBobbyFinstock on December 12, 2016 at 9:00 pm

First movie I saw here was The Gods Must Be Crazy, back in 1981 or 1982. It had played there for nearly a year (maybe more), and one Saturday my daddy said we needed to see what the fuss was about. So we trekked from the suburbs to the Tara.

I remember seeing a midnight advanced screening of Pulp Fiction here in 1994. It had won the Palm d'Or and everyone was so excited. I thought someone would get trampled when they open the doors.

Worked here in 1996 and 1997. Helped run the booth and worked concession. Good times.

Mikeoaklandpark
Mikeoaklandpark on December 13, 2016 at 8:49 pm

Fell in love with this theater last December when I was in town and saw Room there. Hope it lasts forever.

Trolleyguy
Trolleyguy on December 14, 2016 at 4:15 pm

Now called Regal Tara Cinemas 4 Operated by Regal Entertainment. Website: http://www.regmovies.com/Theatres/Theatre-Folder/Regal-Tara-Cinemas-4-2749?utm_medium=social+network&utm_source=facebook&utm_campaign=local+post&utm_term=United+Artists+Tara+Cinemas+4

Coate
Coate on May 10, 2017 at 11:21 pm

In which year was the fourth screen built?

Coate
Coate on May 28, 2017 at 12:55 am

Forty years ago today, “Smokey and the Bandit” opened at the Tara (and nearly 400 other cinemas in the South and Southwest regions of the United States). And here’s the link to a new retrospective article which details the cinemas in which the movie played and many other tidbits about the popular movie.

JackCoursey
JackCoursey on May 29, 2017 at 5:46 am

The source of all things Tara resides in Sandy Springs…the one called George Lefont. He took over operation after Loews folded and built the third auditorium, ground up, in the late 1970s, early 1980s. George also had the left auditorium divided into two during the 1980s as well.

Coate
Coate on June 29, 2017 at 4:02 pm

Forty years ago today, “Star Wars,” after five weeks of playing in other markets around the country, finally arrived in Atlanta, opening here at the Tara (and at three suburban locales). The movie would go on to play at the Tara for 25 weeks. Any Cinema Treasures members see it here?

StanMalone
StanMalone on June 29, 2017 at 5:38 pm

Yes, 35MM mono of course despite the side it was in having 70MM equipment. The other side had “The Deep” so it was a good summer for Loews. By the time it opened they knew it would be a big draw so they built a second concession stand in the corner of the lobby opposite the rest rooms. Obviously they knew where the real money was made.

StanMalone
StanMalone on July 26, 2017 at 2:43 am

Web master: I guess I have never taken the time to read the intro to this theater but have just responded to previous comments. Upon reading it I can say the intro is almost completely wrong. Instead of trying to correct it could it be deleted and replaced with this:

Opened by Loews on July 4, 1968. Opening feature was the 70mm version of Gone With The Wind on a moveover from its world premiere engagement at the downtown Grand. This 1000 plus seat showcase was twinned in the summer of 1975. In June 1977 it had the Atlanta engagement of Star Wars along with three surburban locations. In 1980 it was sold to George Lefont who added a third screen to the east side of the building in 1983.

A few years later Hoyt’s took ownership but soon sold out to the second incarnation of United Artists Theaters. Under UA management the #1 house was twinned width wise to give it the current (2017) layout. UA soon collapsed and was taken over by Regal. Regal did a major remodel and continues to run it in what is now its 50th year.

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