Regal Tara Cinemas 4

2345 Cheshire Bridge Road NE,
Atlanta, GA 30324

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LOEWS TARA THEATRE changes to LaFONT TARA

Opened by Loew’s on July 10, 1968 with the 70mm version of “Gone With the Wind” on a moveover from its world premiere engagement at the downtown Grand Theatre. This 1,000 plus seat showcase was twinned in the summer of 1975. In June 1977 it had the Atlanta engagement of “Star Wars” along with three suburban locations. In 1980 it was sold to George Lefont who added a third screen to the east side of the building in 1983.

A few years later Hoyt’s took ownership but soon sold to the second incarnation of United Artists Theatres. Under UA management the #1 house was twinned width wise to give it the current (2017) layout. UA soon collapsed and it was taken over by Regal. Regal did a major remodel.

Contributed by UAGirl, Stan Malone

Recent comments (view all 114 comments)

JackCoursey
JackCoursey on July 26, 2017 at 9:58 am

Thank you same for the correction and update! A great piece of vintage 1960’s era cinema architecture. Would be great to see the original screen back in place.

TaraTheatre
TaraTheatre on January 26, 2018 at 4:48 pm

2018 our 50th year Share photos and memories 2345 Cheshire Bridge Rd Atlanta, GA 30324

rivest266
rivest266 on April 11, 2018 at 4:56 pm

2 screens on June 25th, 1975 and 4 screens on November 2nd, 1985

jumboloan
jumboloan on April 11, 2018 at 6:54 pm

Four screens were better because there was so much wasted space, either too close or too far with two screens. I never liked movie “halls”. For some reason I want to say it had 3 screens at one time and I thought that was the best. Caligula played here, rated X, to much media fanfare. I saw Star Wars and Blue Lagoon here.

MSC77
MSC77 on May 9, 2018 at 7:09 pm

New article out on Atlanta’s large format and roadshow history. This and several other Atlanta cinemas receive plenty of coverage in the piece.

StanMalone
StanMalone on July 26, 2020 at 6:38 pm

Just saw a post on the Buckhead Natives FB page stating that this location has closed for good. The proof was a picture of the marquee that said We Are Closed. Of course that could mean just closed for Covid but the way Regal, Cinemark and especially AMC are announcing so many permanent closings you have to wonder about the prospects for this old theater that opened 52 years and two weeks ago as a deluxe 1000 seat 70MM single screen.

First movie I ever saw here was Marooned. I have never been able to determine if it was in 70MM but the last movie I saw here, Amadeus certainly was.

Rstewart
Rstewart on July 26, 2020 at 7:09 pm

Honestly, for the last decade every time I saw there was a fresh post about the Tara I was afraid it had been closed. It is hard the believe that somebody like Regal can justify it running in the day of 12+ being the norm but it will be a shame if it is true.

JackCoursey
JackCoursey on July 27, 2020 at 11:12 am

I was stunned when Lefont decided to close the Fine Art in that I erroneously believed there was a large enough market to sustain a single screen enterprise devoted to non mainstream fare. The closing of the Tara marks the end of an era. Even the screens in the split auditoriums of the Tara are larger than those in most of the IMAXs in multiplexes.
Sam, I think we have met. I applied for a post at the 12 Oaks back in the 1980s.

StanMalone
StanMalone on July 28, 2020 at 7:38 am

Someone from a blog called What’s Up Atlanta writes that they called Regal and that they were told that Tara has not closed for good. Actually, if you read exactly what they were told it is ambiguous and could be interpreted either way. In fact it is probably a boilerplate press release with only the name of the theater in question to be filled in should anyone inquire. I would bet that the final decision has yet to be made and it will not be until things start to return to normal at some undetermined point in the future.

A lot of these permanent closings that are being announced are the result of leases that are approaching their end. I do not know who owns the land or even the building for this theater or what the status of that is. What anyone in this area does know is that this intersection sits in a very desirable location and that it could easily be redeveloped into something that would bring in more income in one day than the theater would in a month.

Jack, I never had any involvement with 12 Oaks after Loews left town so I am not the one who did not hire you. Since it was Storey whoever it was did you a favor. With Eastern Federal gone from the area they were probably the worst company to work for at least among the major chains.

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