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Regal Tara Cinemas 4

2345 Cheshire Bridge Road NE,
Atlanta, GA 30324

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LOEWS TARA THEATRE changes to LaFONT TARA

Viewing: Photo | Street View

Opened by Loew’s on July 10, 1968 with the 70mm version of “Gone With the Wind” on a moveover from its world premiere engagement at the downtown Grand Theatre. This 1,000 plus seat showcase was twinned in the summer of 1975. In June 1977 it had the Atlanta engagement of “Star Wars” along with three suburban locations. In 1980 it was sold to George Lefont who added a third screen to the east side of the building in 1983.

A few years later Hoyt’s took ownership but soon sold to the second incarnation of United Artists Theatres. Under UA management the #1 house was twinned width wise to give it the current (2017) layout. UA soon collapsed and it was taken over by Regal. Regal did a major remodel and they continue to operate it today.

Contributed by UAGirl, Stan Malone

Recent comments (view all 110 comments)

Coate
Coate on May 27, 2017 at 11:55 pm

Forty years ago today, “Smokey and the Bandit” opened at the Tara (and nearly 400 other cinemas in the South and Southwest regions of the United States). And here’s the link to a new retrospective article which details the cinemas in which the movie played and many other tidbits about the popular movie.

JackCoursey
JackCoursey on May 29, 2017 at 4:46 am

The source of all things Tara resides in Sandy Springs…the one called George Lefont. He took over operation after Loews folded and built the third auditorium, ground up, in the late 1970s, early 1980s. George also had the left auditorium divided into two during the 1980s as well.

Coate
Coate on June 29, 2017 at 3:02 pm

Forty years ago today, “Star Wars,” after five weeks of playing in other markets around the country, finally arrived in Atlanta, opening here at the Tara (and at three suburban locales). The movie would go on to play at the Tara for 25 weeks. Any Cinema Treasures members see it here?

StanMalone
StanMalone on June 29, 2017 at 4:38 pm

Yes, 35MM mono of course despite the side it was in having 70MM equipment. The other side had “The Deep” so it was a good summer for Loews. By the time it opened they knew it would be a big draw so they built a second concession stand in the corner of the lobby opposite the rest rooms. Obviously they knew where the real money was made.

JackCoursey
JackCoursey on July 26, 2017 at 1:58 pm

Thank you same for the correction and update! A great piece of vintage 1960’s era cinema architecture. Would be great to see the original screen back in place.

TaraTheatre
TaraTheatre on January 26, 2018 at 9:48 pm

2018 our 50th year Share photos and memories 2345 Cheshire Bridge Rd Atlanta, GA 30324

rivest266
rivest266 on April 11, 2018 at 8:56 pm

2 screens on June 25th, 1975 and 4 screens on November 2nd, 1985

jumboloan
jumboloan on April 11, 2018 at 10:54 pm

Four screens were better because there was so much wasted space, either too close or too far with two screens. I never liked movie “halls”. For some reason I want to say it had 3 screens at one time and I thought that was the best. Caligula played here, rated X, to much media fanfare. I saw Star Wars and Blue Lagoon here.

MSC77
MSC77 on May 9, 2018 at 11:09 pm

New article out on Atlanta’s large format and roadshow history. This and several other Atlanta cinemas receive plenty of coverage in the piece.

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