Odeon Luxe Haymarket

11-18 Panton Street,
London, SW1Y 4DP

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Odeon Luxe Haymarket

This was Europe’s first four-in-one cinema, and has a location on Panton Street, just off Leicester Square and Haymarket in the West End district of central London. It opened on 12th January 1969 with Jack MacGowran in “Wonderwall” playing in all four screens. The following day, “Wonderwall” remained in one screen, while “Les Biches”, “The Sinning Urge” and “Who Saw Him Die” opened in the other three screens. It was built for the Compton Group who operated several porn cinemas and had their own distribution company; Compton Cameo Films. They built several more Cinecenta cinemas in major cities in England, which like the Cinecenta Panton Street played mostly independent and foreign art house films.

Nigel Farrington of the architectural firm Cassidy, Farrington and Dennys was the architect of this 587-seat complex which had seating in the four screens; 138, 154, 150 and 145. The policy was to play off-beat and Art House foreign films.

Compton were eventually taken over by Star Cinemas and mainstream programming was started at the Cinecenta. Star Cinemas were taken over by Classic Cinemas and they in turn were taken over by the Cannon Cinemas group who re-named the complex Cannon Panton Street.

Further takovers and name changes continued; MGM, ABC Cinemas and currently Odeon Theatres, who currently programme the cinemas with foreign and art house movies. It was closed for refurbishment on 22nd October 2017 and re-opened as the Odeon Luxe Haymarket on 14th December 2017. The total seating capacity has been reduced to 185.

Contributed by KenRoe

Recent comments (view all 24 comments)

Zappomatic on December 11, 2017 at 9:12 am

Reopens Thursday 14 December with Battle of the Sexes, Blade of the Immortal, Brigsby Bear, Stronger, The Disaster Artist, The Florida Project and The Man Who Invented Christmas.

Now has 45 seats in screen 1 (plus 1 wheelchair space), 49 seats in screen 2 (plus 1 wheelchairs space), 47 seats in screen 3 and 44 seats in screen 4. All screens are equipped with RealD.

Adult ticket prices have increased to £10 off-peak (Monday to Thursday) and £15 peak (Friday to Sunday).

The webpage is using photos of another Odeon Luxe so I fear some people might be a little disappointed by these dinky screens!

CF100 on December 11, 2017 at 12:00 pm

Zappomatic: One of the photos to which you refer on Odeon’s site is actually of a Luxe iSense auditorium!

It’s the one with the blue concealed LED lighting on the sidewalls. The overhead speakers for Dolby Atmos can clearly be seen.

(As an aside, why aren’t more interesting LED colours than plain “Royal Blue” used? Green and blue monochromatic LED colours typically lack warmth and magic… but mixing them yields a lovely “Blade Runner” cyan…)

CF100 on December 14, 2017 at 5:59 pm

An Odeon press release on the new LUXE auditoria at Putney, Haymarket and Swiss Cottage says that:

–“Each reclining screen will be upgraded with new speakers and Dolby 7.1 surround sound throughout to see the latest entertainment in style… –"Haymarket will include… four fully-refurbished screens with upgraded Dolby ATMOS sound systems… [and]… 24 speakers across all auditoriums.”

On Odeon’s website, no reference to ATMOS can be found under “Cinema information.”

I assume they mean 24 screens in each auditoria, otherwise that’s only enough for 5.1 in each, L/C/R/LFE behind screen, and a “rear array” comprising 2 speakers!

OTOH 24 in each would imply a seriously overspecified rear array for such small auditoria. Maybe they’re counting every driver (e.g. every woofer?) Go figure…

Ian on February 4, 2018 at 4:48 am

Photo of the Odeon in new Luxe guise – January 2018 – here:–


PhilipWW on March 27, 2018 at 11:11 am

I never went into the old Odeon but may be tempted now it has been refurbished.

Can anyone tell me about the screens? I guess they must be relatively small given the size of the cinema, but are they a good size relative to the auditorium sizes? Have they changed with the refurbishment? Are they Scope?

Robert L. Bradley
Robert L. Bradley on March 27, 2018 at 1:37 pm

I was in Screen 2 last week and it was very nice. They have a proper ‘scope screen, and they used their side masking for their flat trailers and ads, opening it for their 'scope feature. The reclining seats are so comfortable that I had trouble staying awake, even though I was enjoying the movie. The screen is kind of small and off-center to the front of the auditorium, but it couldn’t be any larger due to the width of the auditorium. The presentation was excellent.

CF100 on April 27, 2018 at 4:57 pm

Swindon Interiors – Project Description – Odeon Panton Street.

Swindon Interiors were the principal contractor for the “Luxe” refurbishment, and the above linked page has photos of auditoria, foyer and toilets, with Dyson Airblade hand dryers prominently featured!

According to that page, the project also involved asbestos removal.

Zappomatic on April 28, 2018 at 8:49 pm

It appears Swindon Interiors have reused the photos of the Putney refurbishment on that page.

CF100 on April 29, 2018 at 6:01 am

Zappomatic: Well spotted, thanks for the correction!

Lionel on May 28, 2020 at 1:00 pm

I just found these short films showing the animated sign of the cinema from 1969 when called the Cinecenta :


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