Odeon Luxe Haymarket

11-18 Panton Street,
London, SW1Y 4DP

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Odeon Panton Street

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This was Europe’s first four-in-one cinema, and has a location on Panton Street, just off Leicester Square and Haymarket in the West End district of central London. It opened on 12th January 1969 with Jack MacGowran in “Wonderwall” playing in all four screens. The following day, “Wonderwall” remained in one screen, while “Les Biches”, “The Sinning Urge” and “Who Saw Him Die” opened in the other three screens. It was built for the Compton Group who operated several porn cinemas and had their own distribution company; Compton Cameo Films. They built several more Cinecenta cinemas in major cities in England, which like the Cinecenta Panton Street played mostly independent and foreign art house films.

Nigel Farrington of the architectural firm Cassidy, Farrington and Dennys was the architect of this 587-seat complex which had seating in the four screens; 138, 154, 150 and 145. The policy was to play off-beat and Art House foreign films.

Compton were eventually taken over by Star Cinemas and mainstream programming was started at the Cinecenta. Star Cinemas were taken over by Classic Cinemas and they in turn were taken over by the Cannon Cinemas group who re-named the complex Cannon Panton Street.

Further takovers and name changes continued; MGM, ABC Cinemas and currently Odeon Theatres, who currently programme the cinemas with foreign and art house movies. It was closed for refurbishment on 22nd October 2017 and re-opened as the Odeon Luxe Haymarket on 14th December 2017. The total seating capacity has been reduced to 185.

Contributed by KenRoe

Recent comments (view all 17 comments)

Woody_London
Woody_London on June 1, 2015 at 3:23 pm

getting a battleship grey make-over while the Odeon West End is being demolished

Lionel
Lionel on April 16, 2017 at 1:08 pm

The link to the article quoted by CF100 “Four-in-one-cinema” doesn’t work anymore because it was modified. I found it with Google : https://vads.ac.uk/diad/article.php?title=243&article=d.243.39

Only went once to this cinema while on holiday in London in the eighties, to see “Throw momma from the train”. I found both the seat and screen to be small, and had to sit in the first few rows for a satisfactory “wide screen” illusion. I’m surprised to see it still stands today. I guess the program and refurbishment have been smartly thought out.

Zappomatic
Zappomatic on October 19, 2017 at 8:06 am

Closing on 23 October for refurbishment into ODEON Luxe Haymarket. Very little change externally – panelling under the ODEON lettering to become blue with LUXE lettering on top.

Jcw
Jcw on October 19, 2017 at 8:46 am

Surprised that this is getting the Luxe treatment and not Odeon Covent Garden.

Zappomatic
Zappomatic on October 22, 2017 at 11:31 am

Now closed for refurbishment, reopening December.

CF100
CF100 on October 25, 2017 at 2:01 pm

From Odeon’s website:

“less seats and more personal space… it’s time to experience films the way they were meant to be seen with ISENSE… Dolby Atmos sound and flawless 4K projection.”

The East Kilbride location features “Luxury hand stitched reclining seats.” The auditoria look good…

Panton Street, OTOH, could be considered the ultimate wrong venue for spacious luxury cinemas… would seem to be some room for reconfiguration if the projection booths are dispensed with to form boothless auditoria.

CF100
CF100 on October 25, 2017 at 2:16 pm

Here’s the planning application for the new signage.

A recent licensing application is also listed; alas the only information within is:

“A refurbishment is proposed at the premises involving the removal of existing fixed seating in each of the four auditoria involving the introduction of larger, more luxurious, fewer fixed seats resulting in an overall reduced capacity.”

Zappomatic
Zappomatic on December 11, 2017 at 6:12 am

Reopens Thursday 14 December with Battle of the Sexes, Blade of the Immortal, Brigsby Bear, Stronger, The Disaster Artist, The Florida Project and The Man Who Invented Christmas.

Now has 45 seats in screen 1 (plus 1 wheelchair space), 49 seats in screen 2 (plus 1 wheelchairs space), 47 seats in screen 3 and 44 seats in screen 4. All screens are equipped with RealD.

Adult ticket prices have increased to £10 off-peak (Monday to Thursday) and £15 peak (Friday to Sunday).

The webpage is using photos of another Odeon Luxe so I fear some people might be a little disappointed by these dinky screens!

CF100
CF100 on December 11, 2017 at 9:00 am

Zappomatic: One of the photos to which you refer on Odeon’s site is actually of a Luxe iSense auditorium!

It’s the one with the blue concealed LED lighting on the sidewalls. The overhead speakers for Dolby Atmos can clearly be seen.

(As an aside, why aren’t more interesting LED colours than plain “Royal Blue” used? Green and blue monochromatic LED colours typically lack warmth and magic… but mixing them yields a lovely “Blade Runner” cyan…)

CF100
CF100 on December 14, 2017 at 2:59 pm

An Odeon press release on the new LUXE auditoria at Putney, Haymarket and Swiss Cottage says that:

–“Each reclining screen will be upgraded with new speakers and Dolby 7.1 surround sound throughout to see the latest entertainment in style… –"Haymarket will include… four fully-refurbished screens with upgraded Dolby ATMOS sound systems… [and]… 24 speakers across all auditoriums.”

On Odeon’s website, no reference to ATMOS can be found under “Cinema information.”

I assume they mean 24 screens in each auditoria, otherwise that’s only enough for 5.1 in each, L/C/R/LFE behind screen, and a “rear array” comprising 2 speakers!

OTOH 24 in each would imply a seriously overspecified rear array for such small auditoria. Maybe they’re counting every driver (e.g. every woofer?) Go figure…

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