420 Main Street West,
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The Art Moderne style Bay Theatre, located on Main Street at Fourth Avenue is situated not far from Chequamegon Bay, for which it is named. The once single-screen Bay, which originally seated 650, has since been divided into four auditoriums, but still remains in operation as a first-run movie house. It also still retains its spectacular Moderne-style marquee and vertical sign which dominates the facade of the otherwise nondescript two-story building.
The 1998 film, “A Simple Plan”, was filmed around Ashland and the surrounding area, and had its premiere at the Bay Theatre. The theater is also featured in a 1991 painting by Davis Cone, which can be viewed in the book, “Popcorn Palaces”.
In 2007, two additional screens were made from adjoining buildings.
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