400 N. Cleveland Street,
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The Crosstown Theatre was opened in May 1951. It had a huge 90 feet tall (when measured from the sidewalk) vertical name sign attached to the front of the building. According to an article in Boxoffice Magazine a mile of neon tubing was used in the marquee and vertical. Seating was provided in orchestra and balcony levels. It was the largest neighbourhood theatre ever constructed in Memphis, with 1,400 seats (the Plaza Theatre had 1,200 seats). It began as a standard double-feature neighbourhood theatre and continued with blockbusters such as “Cleopatra”, “My Fair Lady”, “The Poseidon Adventure” and others. It was sold in 1976 to the Jehovah’s Witnesses who have occupied the building ever since. A recent renovation completely remodelled the auditorium, but left the lobby in near pristine condition.
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