Palace Cinema

5117 Old Summer Road,
Memphis, TN 38122

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Entrance to lobby, original section of the building 2011

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Opened in 1971 by the Cobb circuit, the Fare Four Theatre was named to link it to the Food Fare located in the same parking lot. It was with a food court across the parking lot since it had no mall. It was later expended from four to ten screens. The Fare Theatre was later acquired by Ajay Theatres who expanded it to twelve screens and changed its name to the Palace Cinema.

Contributed by Jack Coursey

Recent comments (view all 4 comments)

Will Dunklin
Will Dunklin on November 7, 2005 at 3:29 pm

Spent many many happy evenings at the Fare Four and later the Fare Eight. It was built as a four plex as part of a larger entertainment and dining complex. There was a sort of food-court-sans-mall next door called “The World’s Fare” which didn’t fare well at went out of business fairly quick. The Fare Four showed art-house films in the 1980s and 1990s. The auditoriums kept getting smaller as they were cut down to make more screens. It was something of a mess when I last saw the hall in 1992. The original decor was completely forgettable.

Backseater
Backseater on November 30, 2005 at 2:40 am

I went to the Fare 4 many times from 1973 to 1983. It was expanded after I left Mempho in 83. They usually had a soft-core porn feature on at least one screen in those days—I remember David Friedman’s “The Erotic Adventures of Zorro,” Kristine DeBell in Bill Osco’s “Alice in Wonderland,” and Angel Tompkins and Jay “Dennis the Menace” North (!) in “Teacher.” The last film I saw there was about 1997 after it became a 10-plex: John “Revolting” Travolta, Nicholas Cage, John Bloom (Joe Bob Briggs), and Margaret Cho (!) in “Face-Off.” Took my wife, stepson, and mother-in-law to that one—you can tell I haven’t wasted MY life….

gspragin
gspragin on November 20, 2006 at 4:55 am

Palace Cinema in November 2006

It has 12 screens, all with stadium seating. I remember going there when I was a sophomore in college (1978, I think) to see Sylvester Stallone in a pre-Rocky film called “The Italian Stallion.” It was re-released after Rocky became such a big hit. As I recall, it seemed like a soft-porn film to me, and I was horrified. My date, now my husband, told me he was shocked, too! Right….

VicosciaDrive
VicosciaDrive on July 23, 2013 at 4:11 pm

I went to the Fare Four on an almost weekly basis in ‘81-'82 mainly to see the girls who worked in the ticket office (Ruth Ann and her friend) than to see the movies, but I very much appreciated its ¼th devotion to art films. I remember seeing Camille Claudel there.

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