Pix Theatre
147 W. Oakland Avenue,
Rock Hill,
SC
29370
147 W. Oakland Avenue,
Rock Hill,
SC
29370
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Contributed by
Bryan Krefft
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A hand-tinted postcard view dated 1943, by which time the Pix Theatre was about three years old: www.i8.photobucket.com/albums/a18/Warrengwhiz/pixsc43.jpg
The Pix first opened in 1940, according to the 1941 Film Daily Year Book, which contains this description: “All soft absorbative acoustical materials are eliminated. Interior surfaces are unusually light in color, allowing for more light in the auditorium during performances. Undesirable reflections from the screen are controlled by new types of wall textures. Floor slopes for seating are reduced to the unusual amount of 12” in any direction. The compound downward and upward double-bowled floor developed by Mr. Schlanger makes this desirable floor slope possible. The complete facade of the Pix below the changeable attraction board is made of large clear glass areas and glass doors, making for an unusually inviting effect. The facade colors are brilliant in keeping with the locale."
Some photos of the Pix and other theatres in Rock Hill:
http://www.scmovietheatres.com/rockhill.html
i talked to a gentlemen about a year ago who told me the pix theater had been bought out by a real estate company and that they were using at least part of the building for offices. i haven’t been buy in awhile but was also told that no real outside renovations were done and that the pix sign is still there intact.
*also to expound upon the post above made by mr. harris what’s really neat if you look closely at this photo
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you will see circled in the photo above an original one sheet from fleming’s classic “gone with the wind.” here is what the poster looks like in all of its glory
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“gone with the wind” was originally released on december 15, 1939 but could only be seen in a small, select number of theaters. in 1941 the year the top photo shown above was taken “gone with the wind” was released to the general public. based upon the number of people in line as shown in the photo above, this photo was taken most likely taken around the initial release date of the film. “gone with the wind” would go one to be one of the highest grossing films of all time.
The Cinema and Pix theatre were bought out by the same company in the early seventies.Both their ads in the paper were the same and together.Probably one of those Carolina theatre chains bought them.
August 10 1971 and the PIX THEATRE has a MIDNIGHT SCREAMIERE with “HOUSE OF DARK SHADOWS”.Free personal Ghosts kits to be given out while supplies last.And Bumper stickers.{wouldn’t you like to have one of those gems.]
The current (Dec 2010) Google street view shows some letters on the marquee – looks like it’s a large consignment/furniture/rug store now.
The PIX Theatre is now occupied by New Day Church, a Southern Baptist Church serving the Rock Hill Community. The theatre is currently being restored to it’s former glory by our church, and is a wonderful place for worship, praise, breaking bread, and fellowship. Sunday School @ 10am; Worship Service @ 11am & 6pm; Wednesday Night Services @ 6pm.