5400 Geary Boulevard,
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The Alexandria Theatre opened on November 26, 1923 with Douglas MacLean in “Going Up.” It was built at a cost of $350,000 by Oppenheimer & (Alex) Levin; Reid Brothers were the architects. From the beginning, it was one of the Richmond district’s leading second-run theaters.
In 1941, it underwent extensive remodeling, emerging totally Moderne, with only the original stone pillars on its corner facade still exhibiting evidence of its original Egyptian roots.
It re-opened on June 19, 1942, but due to wartime blackout restrictions, much of its new neon elegance had to be subdued until sometime later. In the late-1950’s it was upgraded to a first run 70MM, reserved seat policy premiering such roadshow attractions as “South Pacific” (48 weeks), “Exodus” (20 weeks), “Can Can” (19 weeks), El Cid (21 weeks), “The Longest Day” (19 weeks), “Cleopatra” (56 weeks) & “Oliver!” (43 weeks).
On November 24, 1976, it re-opened as Alexandria 3, with the former balcony and loge sections converted into two separate, smaller auditoriums, but with the original downstairs section more or less intact.
Beneath the remodelling, rumor has it that the original dome and atmospheric ceiling still exists, retaining it’s twinkling lights, or at least the sockets, and that behind the bland walls of the lobby one can still see lotus-topped columns and colorful hieroglyphics.
The theater closed in the beginning of 2004 and its future is uncertain.
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