Alexandria Theatre

5400 Geary Boulevard,
San Francisco, CA 94121

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Alexandria Theatre's

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The Alexandria Theatre opened on November 26, 1923 with Douglas MacLean in “Going Up.” It was built at a cost of $350,000 by Oppenheimer & (Alex) Levin; Reid Brothers were the architects. From the beginning, it was one of the Richmond district’s leading second-run theaters.

In 1941, it underwent extensive remodeling, emerging totally Moderne, with only the original stone pillars on its corner facade still exhibiting evidence of its original Egyptian roots.

It re-opened on June 19, 1942, but due to wartime blackout restrictions, much of its new neon elegance had to be subdued until sometime later. In the late-1950’s it was upgraded to a first run 70MM, reserved seat policy premiering such roadshow attractions as “South Pacific” (48 weeks), “Exodus” (20 weeks), “Can Can” (19 weeks), El Cid (21 weeks), “The Longest Day” (19 weeks), “Cleopatra” (56 weeks) & “Oliver!” (43 weeks).

On November 24, 1976, it re-opened as Alexandria 3, with the former balcony and loge sections converted into two separate, smaller auditoriums, but with the original downstairs section more or less intact.

Beneath the remodelling, rumor has it that the original dome and atmospheric ceiling still exists, retaining it’s twinkling lights, or at least the sockets, and that behind the bland walls of the lobby one can still see lotus-topped columns and colorful hieroglyphics.

The theater closed in the beginning of 2004 and its future is uncertain.

Contributed by tillmany, Juan-Miguel Gallegos

Recent comments (view all 97 comments)

GaryParks on December 9, 2010 at 11:17 am

According to a notice from the San Francisco Planning Department, dated Nov. 24, 2010, the Preliminary Mitigated Declaration for the 5400 Geary Boulevard project (Alexandria Theatre) has been extended until January 24, 2011. This is for the purpose of extending the comment period so that an informational hearing about the project before the Historic Preservation Commission can be held.

The meeting is January 19, 2011, at 12:30pm.

Contact Chelsea Fordham at (415) 575-9071 or

for more information.

Assuming I am able to attend the meeting, I am hoping to be able to bring up the issue of the trees that are planned for the sidwalks on both street facades of the Alexandria building. At last report, bushy, leafy trees are planned. In ten years or so, they will all but obscure the lower half of the theatre building. Others have voiced opposition to this type of tree, suggesting that palm trees be substituted. These would not obscure the building, and would be more appropriate for the Egyptian Revival character of the building exterior. By no means would this mean planting colossal date palms, as one city staffer mistakenly thought was the intention. Rather, a thinner, more graceful species (and there are many) could be selected. Leafier trees could still be planted along the sidewalk in front of the residential units making up the rest of the site. The result:
1. The ongoing “Greening” of San Francisco’s streets continues.
2. The Alexandria Theatre building’s exterior remains clearly visible as the last remaining Egyptian Revival theatre exterior in Northern California, and the only such theatre designed by the most prolific Northern California theatre architects of the period, the Reid Bros.

GaryParks on January 19, 2011 at 11:40 am

Due to work obligations, I am not able to attend this meeting, which is today. I’m hoping that MAYBE someone who has read my previous posts will attend, or at the very least, people from San Francisco’s neighborhood theatre and historic preservation community are going to be there.

GaryParks on February 8, 2011 at 4:49 pm

Thanks for linking to this article, Eric.

Mikeyisirish on August 5, 2012 at 4:35 pm

A July 2012 photo can be seen here.

cath61 on January 28, 2013 at 12:01 pm

Any new information? What have they decided? Curious!

cath61 on April 25, 2013 at 9:26 am

Thanks for the new info, I’ll take a closer look!

Eric on December 10, 2014 at 10:17 pm

What an absolute disgrace and such disrespect for a beautiful old theatre…..

Joe Vogel
Joe Vogel on July 18, 2017 at 8:05 pm

Boxoffice of June 9, 1958, reported that renovations at the Alexandria Theatre, including the installation of the Todd-AO screen and projection equipment for the upcoming road show run of South Pacific, had reduced the seating capacity of the house to 1,250.

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