Riviera Theatre

1103 Hixson Pike,
Chattanooga, TN 37405

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Contributed by Jack Coursey

Recent comments (view all 3 comments)

WillardWood
WillardWood on November 8, 2006 at 11:06 am

i believe the Riviera Theater in North Chattanooga, screened in parallel with the Brainerd Theater. I remember one Sunday my dad and I (I was a kid) took a reel of “Halls of Montezuma” or “Red Skies of Montana” from the Brainerd to the Rivera and swapped a reel as each theater had two of the same reels and was missing one. That was like 55 years ago. (showing my age).

Joe Vogel
Joe Vogel on April 19, 2009 at 9:25 pm

The Riviera and Brainerd Theatres were both originally operated by Independent Theatres. At the time the Brainerd was under construction, the December 20, 1947, issue of Boxoffice Magazine ran an item which said that the chain’s Riviera Theatre had been built “…several years ago.”

I can’t find an exact opening year for the Riviera. It might have been built pre-war, but the earliest reference to it I’ve found in Boxoffice is in the October 19, 1946, issue, when a series of seven foreign films were booked for the house.

In 1955, the Riviera was remodeled and reopened with an art film policy, according to the April 23 issue of Boxoffice that year.

DoloresCullop
DoloresCullop on July 3, 2012 at 5:34 pm

The Riviera Theater opened in 1936. The first movie shown was “Anthony Adverse,” which I attended as a young child. The Riviera was the theater attended by all of the neighborhood children on Saturday afternoons of movies, cartoons, newsreels, and serials for nine cents plus a penny tax.

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