UA Grant Plaza

1619 Grant Avenue,
Philadelphia, PA 19115

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United Artists Grant Plaza 9 Theaters

Viewing: Photo | Street View

AMC has Northeast Philly pretty much covered (Neshaminy, Woodhaven, Franklin Mills, and the Orleans…I guess), but that doesn’t stop Regal from operating this generally unimpressive nine-screen multiplex at the junction of Welsh Road and Grant Avenue (between Bustleton and Krewstown).

Screens are small-ish, sound is average, seating is meh. On the other hand, if you’re hoping to see a new blockbuster, this theater might offer less of a crowd to contend with…

Contributed by Scott Weinberg

Recent comments (view all 8 comments)

Michael R. Rambo Jr.
Michael R. Rambo Jr. on April 3, 2007 at 9:20 pm

REG Grant Plaza 9 Theatre opened in 1994-95 by United Artists Theatres.

The design of this theatre is the same as how REG Oxford Valley Stadium 14 was when it opened in 1992-93 as United Artists Oxford Valley 10 Theatre.

TheaterBuff1
TheaterBuff1 on July 16, 2007 at 4:27 am

Of all movie theaters up in Northeast Philadelphia, this theater by far is the most mysterious I’ve ever come across. For example, how come no marquee? How are people supposed to know what’s playing there (other than from the newspaper listings, of course)? But to give credit where it’s due, I am very impressed by the meticulous way it’s maintained. But to help keep it that way I get the sense they prefer nobody comes there, hence the lacking of a marquee. But how does it manage to stay afloat when operating like that? One theory I have — and please correct me anybody if I’m wrong — is that because it’s part of a publicly traded corporation it’s able to make money via shareholder investments rather than via customers. In other words, some investor out in Santa Barbara, California or wherever considers investing in REG, but to do so they want to see growth, or broad market exposure at the very least. So they say, “Oh look! This chain has theaters all over! (the UA Grant Plaza 9 being listed as one of many.) So given that, it’s in an excellent position to absorb the lion’s share of the movie-going market and turn an excellent profit therefore!” So they invest on the basis of that perception, and countless other investors do likewise. Yet while it is true REG has these theaters all over the place like this, it’s not to say that any effort is being made to run them profitably. Rather, the way the corporation is making all its money is through these investors pouring their dollars into the company, while photos of the meticulously maintained UA Grant Plaza 9 and countless other well maintained theaters it has like that look mighty nice in the annual reports.

And as a disclaimer I’m not saying that is the case, of course. It’s just my theory. For I see no indicators of any strong efforts on the part of that theater’s management to build a strong customer base, the biggest giveaway in this regard being the lack of a marquee. Contrast that to Northeast Philadelphia’s AMC Orleans 8, which could not possibly look more desparate in its trying to lure more customers to it, in its case not only having marquees on the theaters themselves but another big stand-alone one out at curbside.

HowardBHaas
HowardBHaas on September 4, 2007 at 5:50 pm

Exterior shown last night during Fox TV Channel 29 news story about closure of AMC Orleans 8:

View link

HowardB
HowardB on January 17, 2010 at 9:23 pm

The two large auditoriums (approx 450 seats each) have decent size screens and very good digital sound and were as nice or better than anything else in the area when they first opened. The rest of the auditoriums feel crampted and are nothing to write home about. The worst two rooms are at each end of the complex, facing the parking lot…narrow, two sections of seats split down the center, screens with verticle masking, reminds you of something from the 80’s. Beware, the boxes of candy they sell are a complete rip-off (big boxes with a much smaller cellophane bag inside holding a paltry amount of candy)…it’s bait and switch as far as I’m concerned.

Eddiej1984
Eddiej1984 on January 19, 2010 at 1:44 am

Yea the candy at movie theaters are usually crap $4 for a box with the candy in a small bag, well thats why you sneak candy in! lol. I was at this theater yesterday, I like it, not bad for a non-stadium seating theater, plus since most people are goin to mills or neshaminy its never too crowded usually.

kencmcintyre
kencmcintyre on April 3, 2010 at 5:08 pm

Is this in a shopping center? This one wasn’t around in the eighties when I hung out in Northeast Philly.

TheALAN
TheALAN on November 24, 2013 at 3:34 am

The absence of a marquee does make this theatre very mysterious! Never seen a cinema without a marquee! Except for the United Artists, this building doesn’t offer a clue to what is inside. Even the ticket booth could be mistaken for an ATM from a distance. Does anyone know who the architect is? Must be part of the new generation.

TheALAN
TheALAN on December 28, 2013 at 11:25 pm

TheaterBuff1: On the Castor Theatre page you comment that Cinema Treasures has no page for the UA Grant Plaza 9, yet here you are, on the page that doesn’t exist, with almost a half page comment. Did you make a wrong turn on that fantasy highway of yours?

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