GCC Northeast 4

Roosevelt Boulevard and Welsh Road,
Philadelphia, PA 19115

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GCC Northeast 4

The Cinema I & II Theatre was opened December 25 1965 by General Cinema Corporation. This theatre was built with two screens of 1,000 seats each with a lobby built in-between the two theatres.

On November 9, 1973, Cinema II was twinned, creating Cinema I-II-III Theatre. In 1975 the name was changed to GCC Northeast 3 Theatres. In 1976, the original Cinema I was twinned, thus creating the GCC Northeast 4 Theatre.

In 2002, General Cinema Corp. passed into history, when they were acquired by AMC Theatres. The GCC Northeast 4 was closed in 2000. On May 1, 2004 the Northeast 4 building was badly damaged by fire.

It 2008, the building was being rehabilitated to be used as government offices.

Some of today’s great movies played there, including: “Star Wars Episode VI: Return Of the Jedi”, “Network”, and “Born On the Forth Of July”, to name a few.

Contributed by Michael R. Rambo Jr.

Recent comments (view all 67 comments)

kencmcintyre on September 27, 2008 at 11:21 am

I saw Paul Newman in “The Verdict” at this theater in 1982. Rest in peace.

qpat00 on December 29, 2008 at 6:38 am

in the 80’s and early 90’s we used to go to the GCC at blue star shopping center in berkeley heights, NJ on route 22. The theatre was always packed, i think they had 4 or 5 screens. Big front foyer with tall glass, quadruple ticket booth outside. good movies had lines of people across the access road that went to back of the building and stretched donw the sidewalk fronting other mall stores. In the 90’s they had promotions of ticket books where you pay $25 and got maybe 10 tickets for the movies. (i think that was the cost) that worked out to about half price. i think movies were $5 in the mid 90’s. i went there all the time, more often then the westfield or cranford cinemas.

In mid 90’s it just suddenly disappeared, i always wondered what happened, because there was no competition around for quite many miles. It was suddenly renovated into additional stores for the mall.

rockerreds on April 16, 2009 at 4:53 pm

I grew up four blocks from the site of The GCC Northeast.It opened in 1965,not 1955.I saw many great films(e.g.,Chinatown)there and a few bad ones too.I lived in the area until May 1982 and probably saw my last film there in the early 90s(my mother still lived near there).I was quite saddened whem I read of its closing in a Daily news article-lots of great memories there.

TheALAN on December 30, 2013 at 2:32 am

TheaterBluff1: It seems that every comment you post has to have a political spin. Boring! Let’s get back to movie theaters and let’s skip your personal views on politics!

TheALAN on December 30, 2013 at 3:04 am

GCC Northeast closed in 2000. On May 1, 2004 the theater building was badly damaged by fire. After extensive rehabilitation in 2008, the Social Security Administration opened offices on one side of the building. Star Career Academy now occupies the other side of the building.

Moviemanager on June 1, 2016 at 9:37 am

I managed the Northeast Cinema 4 from the early 1980’s into the 90’s with Fontana, Frank Casino, Rafferty, and Fred Buffum. I also first met my wife there. I also opened and managed the new 4 Orleans Theaters opened behind the old Orleans Theater wich was co-managed by Wayne Agnew. I additionally managed the Baderwood in Jenkintown for the last year it was owned by General Cinema and also co-managed the Andorra theater in Roxborough. I have since worked for a credit union for a few years and now work for a city utility for the last 28 years. There was no job to compare with my time working at the movie theaters, so many good people, so many good times. A special thanks to the core of the Northeast employee crew, Edna Knowls the long-time box office girl who worked there for years, Marty Marizzio the weekday afternoon usher, and Florence(Flo) the Monday through Friday afternoon candy girl. Projectionist Marty King, Fred Asterito, and Russ Ward. And noone will forget the long-time maintenance man Joe Zuck who worked for the theater up until the very end. I sat in the parking lot after the building had been burned out and I admit I cried, the memories, the joys, the relationships, thanks for remembering.

rivest266 on October 8, 2016 at 12:15 pm

December 25th, 1965 and November 9th, 1973 grand opening ads in the photo section.

rivest266 on May 11, 2020 at 10:11 am

Here’s a video about the “Butterfly design” cinemas built by General Cinema.

markp on May 11, 2020 at 5:25 pm

Ive read thru the comments. Maybe I missed it, but what was the cause of the fire that burned the building?

optimist008 on May 12, 2020 at 9:24 am

Reading hearing this was one of GCC’s top money making location. Corrct???

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