10-13 Drive-In

9210 US Highway 10,
Marshfield, WI 54449

420 cars

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Rear End Bar

Viewing: Photo | Street View

The drive-in was built for Alder Theaters in 1953. The theater was on the corner of Highways 10 and 13 on the south side of Marshfield.

Rogers Cinema acquired the 10-13 Drive-In and Alder Theater in 1972.

Contributed by Ed Wilke

Recent comments (view all 8 comments)

edwilke on April 26, 2007 at 8:17 am

Topographical map showing the location of the 10-13 Drive-In Theater, map was made in 1979.

View link

Here is an aerial view of the 10-13 Drive-In Theater, photo taken in 1998.

View link

Lost Memory
Lost Memory on April 26, 2007 at 8:47 am

Ed….I read on a message board that a bar called “The Rear End” is located about where the entrance to this former drive-in was. The address for the bar is:

9210 US Highway 10
Marshfield, WI 54449

Map that address on Google Maps and then compare it with the aerial view that you posted and it appears to be a close match.

edwilke on April 26, 2007 at 9:16 am

That’s the area.

The last time I was in Marshfield was a year ago. I’m going to stop by there later next month and get photos of the area.

kencmcintyre on September 7, 2007 at 8:30 pm

In the early sixties, Adler Theaters ran the 10-13 and the Adler in Marshfield as well as the Rosa in Waupaca. E.B. Adler was president of the company, which was headquartered on 105 E. Second Street in Marshfield.

edwilke on October 8, 2007 at 9:02 pm

Photos of the 10-13 can be seen at:

View link

Lost Memory
Lost Memory on November 3, 2008 at 11:31 am

Ads and links to articles can be found here.

MrDriveIn on December 3, 2008 at 2:09 pm

Any comments or questions regarding any drive-in theater in Wisconsin, please check out my website at
www.drive-inthruwisconsin.com Or contact me at I will give you complete and accurate information about Wisconsin drive-in theaters, just ask. Thanks, Charles Bruss

Lost Memory
Lost Memory on December 21, 2008 at 5:46 pm

Car capacity in 1975 was 420.

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