Pepsi IMAX Theatre

Trocadero, 13 Coventry Street,
London, W1D 7DH

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Pepsi IMAX Theatre

Viewing: Photo | Street View

The Pepsi IMAX Theatre was located on the top floor of the Trocadero Centre building on the Shaftesbury Avenue side. The space had previously been vacated by the Guinness Wold of Record exhibition. It was the first of London’s three IMAX cinemas and it opened on 17th December 1997 with the 3D film “Across the Sea of Time”, playing with “Grand Canyon – The Hidden Secrets”, “Blue Planet”, “Beavers” and “The Science of Fun – Thrill Ride” all playing at other hours of the day in rotation.

The Pepsi IMAX Theatre closed on 30th March 2000 with Walt Disney’s "Fantasia 2000". The space was converted into retail use. By 2008, it had been re-modeled into a new box office and foyer area for the Cineworld Shaftesbury Avenue multiscreen cinema, which is also located within the Trocadero Centre. It has since been remodelled into a part of a hotel within the Trocadero Centre.

Contributed by Ken Roe

Recent comments (view all 5 comments)

glyn_lewis on November 11, 2012 at 2:42 pm

I don’t know the opening date but it was a little earlier than Ken has stated above. I watched “Thrill Ride” here 14 12 97.

CF100 on August 21, 2013 at 7:50 pm

I saw “New York in 3D” at the Pepsi IMAX on the 16/12/1997. I recall that it had just been opened, but I do not know the exact opening date.

It was an excellent IMAX cinema. Headsets with “active shutter” LCDs and the “binaural personal sound environment” system (via in-built mini speakers) were handed out for 3D performances. It seems that it closed not long after the opening of the BFI London IMAX.

davepring on August 22, 2014 at 3:03 am

Actually it was a proper IMAX large format film venue. IMAX is now a digital operation and although some screens do not offer the immersive experience the BFI IMAX and Leicester Square Empire certainly do and are not LIE-MAX

rasLXR on August 23, 2014 at 3:20 am

The 70mm Pepsi Imax was replaced years ago its now part of a hotel iirc.

CF100 on September 22, 2014 at 5:16 pm

The hotel works seem to be well underway and sealed off from public access, AFAIK the area occupied by the former IMAX screen has been completely gutted out.

It was a 15/70 IMAX but the (now obsolete) PSE headsets with active shutter LCDs for 3D were of course digital and used an infra-red wireless system. The sound came from 2 additional digital tracks which were pre-recorded with the binaural processing. (The IMAX screen/rear speakers were used as well.)

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