Pepsi IMAX Cinema

Trocadero, 13 Coventry Street,
London, W1D 7DH

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The Pepsi IMAX Cinema was located on the top floor of the Trocadero Centre building on the Shaftesbury Avenue side. It was the first of London’s three IMAX cinemas and it opened on 17th December 1997.

It closed on 30th March 2000 with Walt Disney’s "Fantasia 2000". The space was converted into retail use. By 2008, it had been re-modeled into a new box office and foyer area for the Cineworld Shaftesbury Avenue multiscreen cinema, which is also located within the Trocadero Centre. It has since been remodelled into a part of a hotel within the Trocadero Centre.

Contributed by Ken Roe

Recent comments (view all 7 comments)

glyn_lewis
glyn_lewis on November 11, 2012 at 10:42 pm

I don’t know the opening date but it was a little earlier than Ken has stated above. I watched “Thrill Ride” here 14 12 97.

CF100
CF100 on August 22, 2013 at 3:50 am

I saw “New York in 3D” at the Pepsi IMAX on the 16/12/1997. I recall that it had just been opened, but I do not know the exact opening date.

It was an excellent IMAX cinema. Headsets with “active shutter” LCDs and the “binaural personal sound environment” system (via in-built mini speakers) were handed out for 3D performances. It seems that it closed not long after the opening of the BFI London IMAX.

OdeonNotFanatical
OdeonNotFanatical on August 22, 2014 at 8:47 am

(Sigh) another one of these fake imax digital LIE-MAX screens no doubt.

davepring
davepring on August 22, 2014 at 11:03 am

Actually it was a proper IMAX large format film venue. IMAX is now a digital operation and although some screens do not offer the immersive experience the BFI IMAX and Leicester Square Empire certainly do and are not LIE-MAX

OdeonNotFanatical
OdeonNotFanatical on August 23, 2014 at 4:41 am

Leicester Square Empire, is a lie-MAX that is a fact as its digital and imax digital = lie-MAX at the Empire.

So Pepsi is imax for how long now? imax 70mm will soon retire and be replaced with digital imax and that will mean lie-MAX. The end for imax.

rasLXR
rasLXR on August 23, 2014 at 11:20 am

The 70mm Pepsi Imax was replaced years ago its now part of a hotel iirc.

CF100
CF100 on September 23, 2014 at 1:16 am

The hotel works seem to be well underway and sealed off from public access, AFAIK the area occupied by the former IMAX screen has been completely gutted out.

It was a 15/70 IMAX but the (now obsolete) PSE headsets with active shutter LCDs for 3D were of course digital and used an infra-red wireless system. The sound came from 2 additional digital tracks which were pre-recorded with the binaural processing. (The IMAX screen/rear speakers were used as well.)

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