New World Theater
S. 19th Street & Market Street,
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In the early-1970’s a real estate developer planning a 37-story office building sought to assemble a site that included the ground under Philadelphia’s World Theater. As part of the deal for the real estate, it was agreed that space for a replacement theater would be provided in the new building. With its entrance on S. 19th Street, just around the corner from the location of the original World Theatre, the New World Theater opened on February 26, 1975.
The operator, Cinema 5, at first attempted to reinstate the World’s old policy–art films booked day and date with the suburban Bryn Mawr Theater. However, the new theater failed to draw crowds and by October it had become a revival house, with daily program changes and $1 admission. This policy didn’t catch on either, and it closed in 1978. The New World Theater’s space was taken over by a health club.
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