3 Newport Road,
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This Odeon Theatre was one of the smallest built for the Oscar Deutsch chain of Odeon Theatres Ltd. It opened on 5th October 1936 with a live performance on the small stage by Jack Payne and his band. The opening film for the remainder of the week was Charles Chaplin in "Modern Times".
The Odeon Theatre was located at the edge of the town centre, close to the independently operated Picture House. It had a good position on the corner of Newport Road and Bridge Street. The exterior was brick with windows edged in white stone and there were bands of white stonework sweeping horizontally around the corner facade of the building. Inside there were very tiny foyers and the auditorium was very wide at the rear and narrowed at the proscenium. Seating was provided for 535 in the stalls and 421 in the circle. The projection box was at the rear of the stalls, beneath the circle. Decoration was rather plain, with a couple of grilles on the side walls for air extraction and one in the main ceiling. Lighting was via a couple of coves in the ceiling which contained hidden lighting.
The Odeon was temporarily closed in February 1946 when it suffered damage by flooding. Apart from that it led an uneventful life.
It was disposed of by the Rank Organisation in July 1981 and was taken over by the Hutchinson Leisure Group who re-named it Astra Cinema. In December 1981 it was tripled with 435 seats in the former stalls and two mini cinemas in the former circle seating 170 and 168.
In 1988 it was taken over by Apollo Cinemas and re-named Apollo Cinema. The downstairs cinema was closed and became a bingo club for a couple of years, during which time the two mini cinemas in the former circle remained open. The bingo operation gave way to films again in 1990 and today all three screens are open, with seating for 305, 170 and 164.
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