Roxy Theatre

637 Main Street,
Pleasanton, CA 94566

Unfavorite No one has favorited this theater yet

Roxy Theatre

Viewing: Photo | Street View

Amid Pleasanton’s vast manicured commercial landscape is a little historic downtown, where can be found the building that was once the Roxy Theatre. No longer recognizable as a theater from the front, its original use is given away when viewed from behind, as a small stagehouse, complete with fly tower, can be seen.

The Roxy appears in the 1945 and 1951 Film Daily Yearbooks, but the existence of a stage clearly indicates a history which goes back further.

Since its theatrical use, the building has housed a hardware store, and later, an antique store. Currently, the former Roxy building houses a wine store.

Contributed by Gary Parks

Recent comments (view all 2 comments)

Joe Vogel
Joe Vogel on February 16, 2008 at 4:36 pm

This house opened sometime around 1920 as the New Lincoln Theatre. According to the “Walking Tour” brochure I picked up at the Downtown Pleasanton website, it was built about 1920 in the Mission Revival style. The brochure says that it became the Roxy in the 1940s, but the California Index has other information.

Issues of Motion Picture Herald from July 25 and August 22 of 1936 reveal that at that time the theatre was sold by Charles Chicazola to James B. Lima, and Lima then changed the name to Roxy (though Cal Index spells it “Roxie”.) The Downtown Pleasanton brochure gives the current address of the building as 641 Main.

The brochure also mentions two other theatres which once existed in downtown Pleasanton, both of which occupied buildings that are still standing:

1) 511 Main Street, built 1910, opened as the Gem Theatre and later became the Lincoln Theatre. No word on what happened at this site after the New Lincoln Theatre opened ca.1920.

2) A mission revival building at 720-722 Main was built as an auto showroom and garage ca.1920, but in 1945 was converted into the Rancho Theatre, “a Spanish movie house.”

Joe Vogel
Joe Vogel on January 7, 2015 at 11:57 am

The PDF of the downtown walking tour brochure has vanished from the Internet. Even though the link is still on this web page, it now produces only a 404 error. Maybe they will repair it someday. However, the page has a slide show of historic photos, and one of them is of the Roxy. Unfortunately, the slide show is totally automated so you have to just wait for the photo to come up in the stream, and then it stays for only a few seconds.

You must login before making a comment.

New Comment

Subscribe Want to be emailed when a new comment is posted about this theater?
Just login to your account and subscribe to this theater