Roxy Theatre

637 Main Street,
Pleasanton, CA 94566

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Roxy Theatre

Viewing: Photo | Street View

Amid Pleasanton’s vast manicured commercial landscape is a little historic downtown, where can be found the building that was once the Roxy Theatre. No longer recognizable as a theater from the front, its original use is given away when viewed from behind, as a small stagehouse, complete with fly tower, can be seen.

The Roxy appears in the 1945 and 1951 Film Daily Yearbooks, but the existence of a stage clearly indicates a history which goes back further.

Since its theatrical use, the building has housed a hardware store, and later, an antique store. Currently, the former Roxy building houses a wine store.

Contributed by Gary Parks

Recent comments (view all 2 comments)

Lost Memory
Lost Memory on February 16, 2008 at 1:36 pm

“The Wine Steward is a gem in downtown Pleasanton, located in the refurbished Roxy Theater”. Source Function should be retail.

Joe Vogel
Joe Vogel on February 16, 2008 at 4:36 pm

This house opened sometime around 1920 as the New Lincoln Theatre. According to the “Walking Tour” brochure I picked up at the Downtown Pleasanton website, it was built about 1920 in the Mission Revival style. The brochure says that it became the Roxy in the 1940s, but the California Index has other information.

Issues of Motion Picture Herald from July 25 and August 22 of 1936 reveal that at that time the theatre was sold by Charles Chicazola to James B. Lima, and Lima then changed the name to Roxy (though Cal Index spells it “Roxie”.) The Downtown Pleasanton brochure gives the current address of the building as 641 Main.

The brochure also mentions two other theatres which once existed in downtown Pleasanton, both of which occupied buildings that are still standing:

1) 511 Main Street, built 1910, opened as the Gem Theatre and later became the Lincoln Theatre. No word on what happened at this site after the New Lincoln Theatre opened ca.1920.

2) A mission revival building at 720-722 Main was built as an auto showroom and garage ca.1920, but in 1945 was converted into the Rancho Theatre, “a Spanish movie house.”

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