Showcase Cinemas Dedham

950 Providence Highway,
Dedham, MA 02026

Unfavorite 1 person favorited this theater

Showcase Cinemas Dedham

Viewing: Photo | Street View

Redstone’s Showcase chain opened this theatre as a triple in 1973, and it was one of their most popular locations, competing with the General Cinema in the South Shore Braintree and the General Cinema in Chestnut Hill. The building is across a parking lot from the Showcase Home Office. It was added onto and split a few times, and upon it’s closing on April 10, 2008, had twelve screens. The Showcase Dedham was demolished in May 2008.

Contributed by David Wodeyla

Recent comments (view all 23 comments)

Ron Newman
Ron Newman on August 24, 2009 at 5:30 am

(By the way, could someone who is familiar with Showcase at Patriot Place please add that theatre to this site?)

rsalters (Ron Salters)
rsalters (Ron Salters) on August 26, 2009 at 10:33 am

Showcase ran a big ad in the Quincy Patriot Ledger yesterday stating that today will be a “Special Preview Day” with free admission to a Disney Film Festival and to a Silver Screen Classics program. The cinema will officially open on Friday, Aug. 28th. They have opened on or ahead of schedule, because I seem to recall that the target day for opening was in the Fall. The cinema’s name at the top of their ad is “Showcase Cinema de Lux at Legacy Place”.

danpetitpas
danpetitpas on September 8, 2009 at 2:25 am

I went to the new Showcase Cinema de Lux at Legacy Place this weekend and I was very disappointed. After avoiding the Dedham Showcase ever since the Randolph Showcase opened up 11 years ago, I thought I would finally have a state-of-the-art theater a little more than a mile away from where I live.

I went to see Inglorious Basterds in Auditorium 6, and since this was the first film of the day, theaters 1-7 on the left side of the lobby were all empty and wide open. So I took a look.

Auditoriums 1-6 are small viewing rooms, having between 98 and 180 seats. Only auditorium 7 is on the large size with 420 seats.

The layouts are basically the same. The theaters have between 3 and 7 rows of seats on the flat (not sloping) floor in front of the screens. Auditorium seating starts about halfway back of the room. The rooms are narrow, so the screens are small, and like the old Dedham Showcase, there is a short black curtain that lowers from the top of the screen for Panavision films. So widescreen movies actually take up less space on the screen than non-widescreen movies. From the second row of auditorium seating in a 180-seat theater, I saw more of the theater than the movie image.

The cheap seats (non-Lux Level) are narrow and have the shortest armrests I’ve ever seen in a new theater. My forearms rested on the cup holder, and I actually had red circles pressed into my arms when I left.

I thought it was interesting that the video ads shown before the movie had the top and bottom of their images cut off by the screen masking as the picture was blown up to fill the screen from side-to-side, rather than shrinking the image to fit the widescreen ratio from top-to-bottom. I suspect the ads would have looked really small if they were projected properly.

The sound was OK, but nothing special.

The Cinema de Lux concept is set up to sell food and drink rather than show movies, and that’s evident. There’s a lounge right off the lobby, and the Lux Level is upstairs and away from the riff-raff.

Another interesting detail is the names of the movies are nowhere to be seen anywhere near the auditoriums, and the number of the theater is not displayed at the ticket booth, so you don’t know which movie is playing in which theater until you buy a ticket. I guess they’re trying to keep you from seeing another movie for free.

So all in all, I was extremely disappointed. The theater reminded me more of a fancier Copley Place with its viewing rooms squeezed into retail space, rather than the flagship cinema of National Amusements. I want big screens and big sound with auditorium seating, not small rooms with small screens. Unless the other side of the theater is different, I’m afraid I’m going to have to continue trekking out to Randolph.

Ron Newman
Ron Newman on September 8, 2009 at 8:41 am

Should this theatre’s status be changed back to ‘Open’ or should we have a new entry for it?

rsalters (Ron Salters)
rsalters (Ron Salters) on September 8, 2009 at 1:49 pm

My vote is for a new seperate Page, because it is a new building and is probably not on the exact footprint of the demolished cinema. And the new name is slightly different. Otherwise, there will be a situation like that of the Beacon Theater in downtown Boston where one Cinema Treasures page covers 2 different theaters, both with the same name, and both on the same approximate site.

Ron Newman
Ron Newman on September 8, 2009 at 1:59 pm

OK then, could one of you who has actually visited this theatre create a new page for it? (I’ve never been to either the old or new one.)

danpetitpas
danpetitpas on September 8, 2009 at 10:12 pm

I’ll come up with the page. I’m doing research on it now.

danpetitpas
danpetitpas on September 11, 2009 at 12:16 pm

A piece of trivia: “Annual attendance (at the Dedham Showcase) has declined from more than 1 million in the late 1970s to about 400,000” in the 2000s. (Boston.com) That would put the old Dedham Showcase in its prime in the same league as Randolph Showcase is now. It was quite a powerhouse in its day.

Supposedly, in the early days, Sumner Redstone would walk over from National Amusements' headquarters to see how the box office was doing.

Ron Newman
Ron Newman on September 11, 2009 at 12:53 pm

The Cinema de Lux Legacy Place page is now up. Dan, would you like to repeat your long ‘review’ comment over there?

rivest266
rivest266 on May 12, 2013 at 9:19 am

This opened on November 23rd, 1973. Grand opening ad uploaded here.

You must login before making a comment.

New Comment

Subscribe Want to be emailed when a new comment is posted about this theater?
Just login to your account and subscribe to this theater