AMC Empire 25

234 W. 42nd Street,
New York, NY 10036

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AMC Empire 25

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Originally located at 240 W. 42nd Street. The Empire Theatre was designed by architect Thomas W. Lamb and opened in 1912 as the Eltinge 42nd Street Theatre, named for Julian Eltinge, the top female impersonator of the American stage. The Eltinge Theatre became the setting for decades of legitimate theatre and burlesque and by the early-1930’s was known as the Eltinge Burlesque Theatre, featuring burlesque & ‘talkies’.

Converted into a movie theatre in 1942 first as the Laffmovie, and later renamed the Empire Theatre, the theatre finally closed, seemingly for good, in the mid-1980’s.

Following the renaissance of W. 42nd Street, AMC decided to make the entire former Empire Theatre the lobby of its new new flagship 25-screen megaplex. Located just west of Times Square, this immaculate multi-level multiplex is a prime example of theatre renovation and reuse.

The lobby of this luxurious, five-level theatre has been built inside the shell of the old Empire Theatre. In order to build the massive multi-screen complex, the Empire Theatre was lifted up and moved down the street to its present location. Once that massive job was completed, a new 25-screen theatre was built around it. The multiplex was designed by the architecural firm Beyer Blinder Belle, and opened April 21, 2000.

The historic facade has been left largely intact, while a new marquee has been added. Just above the box office is a beautiful mural depicting Julian Eltinge, originally painted by a French artist, Arthur Brounet. The mural was restored by Harriet Irgang, the director of Rustin Levenson Art Conservation. Initially, the former balconies were reopened as the Times Square Cafe, but this have been closed for several years and the space is currently unused.

The megaplex shows first run mainstream and art films.

Contributed by Ross Melnick

Recent comments (view all 501 comments)

waterguy56
waterguy56 on April 21, 2016 at 8:34 am

How come Captain America will not be played at this theater and its Dolby Cinema?

mhvbear
mhvbear on April 21, 2016 at 9:41 am

Maybe because it is booked into the Regal E-Walk 13 across the street.

xbs2034
xbs2034 on April 21, 2016 at 11:52 am

Yes, typically films can’t play both here and the E-Walk, though Fox has said they are dropping that clause from their contracts starting with X-Men: Apocalypse (so it could become the first movie to play in same locations simultaneously in years, if not ever).

Age of Ultron also played the E Walk instead of Empire, which was nice as it freed up this theater to be one of the few domestic locations to play Mad Max: Fury Road in IMAX during its initial release.

waterguy56
waterguy56 on April 22, 2016 at 11:38 am

thanks everyone. It’s interesting to know there is actually some sort of “agreement” between empire and e walk. Now I see why London has fallen and Huntsman were not played at empire’s Dolby Cinema. Wish there could be more movies getting released at this Dolby Cinema because it’s fun to watch movie there, and it’s the only Dolby Cinema in NYC!

greenth1ng
greenth1ng on April 22, 2016 at 12:04 pm

I can definitely relate to this. West Town / Wynnsong 16 and Knoxville Center 10 / Carmike 10 in Knoxville are just like this E-Walk / Empire 25 situation.

moviebuff82
moviebuff82 on April 25, 2016 at 9:37 pm

Same for Loews Wayne and Wayne Preakness.

Al Alvarez
Al Alvarez on April 25, 2016 at 9:41 pm

Are you all just discovering PRODUCT SPLITTING? It has always been very common and has also been very illegal.

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