Heisman Cinema Four
Alameda Street and 12th Avenue NE.,
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In 1972 upstart Spectrum Theatre Circuit dared to open their Heisman Cinema Four catty-corner to powerful Video Independent (a division of RKO) Theatre’s Cinema East, and succeeded!
The Heisman Cinema Four was located as an anchor to Switzerland Fashion Mall, and was designed in ultra Art Moderne styling. A plush, long lobby greeted patrons. Each auditorium carried a different colour scheme, and chairs were placed with plenty of leg room.
First run movies were featured in the three largest auditoriums, while second-run double features were presented in a smaller screening room.
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