Beach Theatre

420 Lincoln Road,
Miami Beach, FL 33139

Unfavorite 3 people favorited this theater

Beach Theatre lobby area

Viewing: Photo | Street View

Opened in 1941 for Moses Ginsberg, this fantastic Streamline Art Moderne movie palace cost over $300,000 to construct.

It was designed by the firm of Weed & Reeder, with Hal Periera and Albert Anis as associate architects and Robert Law Weed doing most of the interior design, which was an eclectic mix of tropical themes and Streamline Moderne.

The Beach Theatre was home to a nightclub in the late-1980’s, long after the theater had closed. After the nightclub closed, the lobby space was partitioned and converted into a bank and retail use.

In September 2007, it was annnounced that the former Beach Theatre would be converted into an upscale TAO restaurant (which also has locations in New York City and Las Vegas), but this never happened.

Contributed by Bryan Krefft

Recent comments (view all 17 comments)

miamiguy on September 17, 2007 at 5:07 am

Hot off the press: Beach Theatre is becoming a TAO Restaurant & Lounge…story here…Miami Beach

Louis of Pompano
Louis of Pompano on April 17, 2008 at 11:23 pm


Has Tao opened yet? I have been to Tao in Vegas several times. It certainly is a place to see, I am curious to see if the “South Beach” version is just as cool.

Al Alvarez
Al Alvarez on April 18, 2008 at 9:54 am

Tao in New York is the old Plaza Theatre on 58th street. They gutted the place out for the restaurant but the food is quite good.

The link to photos posted by Joe Vogel reminded me of how beautiful the Beach lobby was.

Louis of Pompano
Louis of Pompano on April 18, 2008 at 10:33 am

Al, I have always thought that the most impressive theatres in Miami, were The Miami, The Carib, The Paramount, and The Beach. As far as originallity goes, I haven’t seen any theatres more grand than those, they were quite unique.

miamiguy on December 31, 2008 at 6:28 pm

Louis, sorry for the delay in responding. No, TAO hasn’t opened yet. There were some delays with City boards, but I think that’s all resolved now and they should be opening soon.

Also, the link to the original article has moved to here…TAO Miami Beach

miamiguy on June 7, 2009 at 9:06 pm

…[sigh]…June 2009, and still no TAO opening…

miamiguy on July 4, 2009 at 8:15 pm

Update: The word I’m getting is that the TAO project is dead, so only heaven knows what will become of the Beach Theatre location now.

LuisV on April 3, 2011 at 12:19 pm

Just passed through Lincoln Road and I can confirm that there is no Tao, but I also didn’t recall seeing any evidence of the Beach theater either. I’m going to try to swing by there again tomorrow to check it out. What a shame as this appears to have been a stunning theater very “Miami” in design. Has the Auditorium been gutted or is it still there? Do anyone know?

Joe Vogel
Joe Vogel on March 16, 2012 at 3:05 am

The architect and firm fields for this page don’t match up with most other sources. The caption pages for the Gottscho-Schleisner photos of the Beach Theatre at the Library of Congress (see my previous comment) say that Pereira & Pereira acted as design consultants on the project, but the architects were Weed & Reeder. There’s no mention of Albert Anis.

The Pacific Coast Architecture Database page for Hal (not Percival) Pereira lists him as a consultant to Weed & Reeder on the Beach Theatre project, and cites an article from The Architectural Record, August, 1941, as the source. It is possible that William Pereira was not involved in the project. Although the firm of Pereira & Pereira was not formally dissolved until 1943 (according to the AIA’s Directory of American Architects), William appears to have been very busy in Los Angeles in the early 1940s.

The entry for architect Frank H. Shuflin in the 1956 edition of the AIA’s Directory of American Architects lists the Beach Theatre in Miami Beach as one of his principal works. It lists Shuflin’s positions at the firm of Weed & Reeder as draftsman from 1927 to 1934, and Associate in charge of the office from 1935 to 1941. I’m not sure if that means he was the lead architect on the Beach Theatre or not.

A questionnaire sent to the AIA from architect Edwin T. Reeder in 1946 also lists the Beach Theatre as one of his works. Reeder left the partnership with Robert Law Reed in 1941 and established his own practice, so the Beach must have been one of their last projects together.

Joe Vogel
Joe Vogel on March 16, 2012 at 5:11 am

Percival Pereira was not connected with the design of this theater. The principals of the firm of Pereira & Pereira were William Pereira and Hal Pereira.

You must login before making a comment.

New Comment

Subscribe Want to be emailed when a new comment is posted about this theater?
Just login to your account and subscribe to this theater