Four Seasons Cinemas

1300 7th Avenue E.,
Hendersonville, NC 28792

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Four Seasons Cinemas

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Four Seasons Cinemas was a nice little 4-plex opened in Hendersonville, N.C. most likely in the mid-1980’s.

Once the Carolina 1 and 2 closed (downtown theatre) this was the only theatre left having seen both drive-ins close. Interestingly this theatre only had three managers in its existence. Ed Webb, Keith Black, and Ray Rogers. It was a Fairland-Litchfield theatre, then sold to United Artists, Regal, and finally a little theatre chain called Epic that ran it in the ground.

It seated 244, 244, 160, 120 and had automated projection in a large booth. The lobby was large as was the concession stand centered in the lobby; the box office being part of the concession stand.

As managers Ray Rogers put it, "it was a sick building." According to Rogers the theatre was always battling water leaks coming through the walls. And mold was always a problem. After Rogers left no one really managed the cinemas.

Up the road Epic had taken an old Walmart and converted it into a 12-plex. Assistants would then take turns seeing that the now converted Four Seasons, now a dollar cinema, was opened.

Rogers said once the HVAC unit broke, for over a year until closing they never fixed it. He knew the mold was growing without proper ventalation. In fact Epic was so cheap they had a sign on the door, "no AC bring a hand fan to fan yourself."

Luckily being located on a mountain the Hendersonville summers probably were not that hot. Finally the Four Seasons opened just 4 days a week and was closed the rest. It was then closed forever. Ray Hutto said not long ago all the seats were pulled and taken to Mississippi!

Ray said the theatre had made a lot of money in its best years being a high grossing theater for Fairland-Litchfield. Once Regal took over most of the magic was gone.

With the home office of Regal just up the road in Knoxville, Four Seasons Cinemas was just a target for some know-it-all district manager to visit and criticize. Illness forced Ray to retire but he does miss the employees that served him faithfully. The Four Seasons Cinemas was demolished in December 2014.

Contributed by Mike Rogers

Recent comments (view all 32 comments)

lindsaycarr on October 15, 2014 at 4:25 pm

I was the manager of this Theater for 6 months back in 2009 when EPIC had its doors open. I have to agree, the brothers who owned this theater did not want to put a dime into it, so they didn’t. It was quite sad.. When I first took it over, the popcorn machine was “broken”, so I was instructed to stop off at EPIC first thing every morning and pick up a trash bag full of their popcorn (always the previous nights popcorn) and fill my warmers. It was embarrassing! This lasted for about a week before I broke down and begged my father to come and fix it. I spent less than $20 for the parts he needed, and he had it working in less than 15 minutes. Then he fixed my broken water fountain. Then he fixed my clogged drains. It only got worse from that point on. There was such history in that old building, and it had such potential- but lacked the proper ownership and love that it needed. I was there when the AC broke, and could instantly tell I was going to have to just roll with it… the word HOT doesn’t begin to describe the inside of that building, or the disgust I felt when I was instructed to hang that “Please bring a fan” sign. I also remember being told I needed to do some outside clean up before the brothers came to see the place after I took it over. With no AC inside, I was outside pulling weeds, cleaning up the side of the building where the bums hung out, and cutting down a small tree (with a hand saw) that was blocking the marquee from being properly seen from SR64. INSANE! I did those things because I loved the four seasons. I loved the old equipment in the booth.. Building the movies onto a giant reel, working with the old wall mounts… Definitely the oldest equipment I’ve ever used to date. My final straw was when I lost my cleaning lady. They paid her $20 a day to come and clean, and expected her to stay “a couple hours”. She was a sweet woman, but ultimately, you get what you pay for. Once she quit, I was told I was the new cleaning person, and I would not be getting the $20 a day… That didn’t last long. Despite the lack of time and TLC the owners refused to put into that theater, It was still a favorite of mine. When the equipment was operating properly, and the 2 staff members showed up, and it wasn’t 90 degrees outside, and we had working CC machines, and a cleaning lady, and a popcorn machine, and the bums weren’t attempting to come in the building, it was heaven inside.

Mike Rogers
Mike Rogers on November 27, 2014 at 4:53 pm

wow LINsAY, what a trooper, I know it hurts, you outta do what I did and make a special tribute on FACEBOOK, I did that with all the theatres I worked at, but boy reading what you wrote, wow, you went beyond the call of a theatre mgr, I thought Hendersonville could support a dollar house, but with digital that is out the door…I just got a call from my cousin RAY that they are tearing it down next week, he walked in soggy floors from a bad roof….so on, mold, it was a nice a showplace, pity the Carolina was torn down for a stinking bank, it should have been saved, but by judging the locals, I don’t think an arts group there even cared…sad..

Mike Rogers
Mike Rogers on November 27, 2014 at 4:55 pm

glad I snapped a few pictures, hope to have an article here if the local paper does a story…

Mike Rogers
Mike Rogers on December 19, 2014 at 3:27 am

well it was bulldozed down today………GONE….

Mike Rogers
Mike Rogers on December 19, 2014 at 3:28 am

hope to have pictures of it on soon….

lindsaycarr on December 19, 2014 at 11:33 pm

:( I was tagged in a short video of the demolition on Facebook. Sad…..

StanMalone on December 20, 2014 at 3:45 pm

Regarding the three managers listed in the overview, I probably worked for Keith Black. When UA took over Georgia Theatre in the mid 80’s they brought in a lot of their own people and Keith showed up a couple of years later as the DM. Got to be the same guy since he said he came to UA through Litchfield. He seemed like a pleasant enough person although as a projectionist I did not have much contact with him even though his office was next to the booth.

Mike Rogers
Mike Rogers on January 4, 2015 at 8:26 pm

thanks stan… hope to have pictures of the place being torn down on here soon.

Floppysanta on April 3, 2015 at 5:39 am

If anyone has the link to the demolition video Id like to see it, i have some pictures Too of the place

Mike Rogers
Mike Rogers on April 12, 2015 at 12:27 am

my cousin took a bunch of pictures,still waiting on him to mail them.he doesn’t do computers.

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