Asheville Pizza & Brewing Co.

675 Merrimon Avenue,
Asheville, NC 28804

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Asheville Pizza & Brewing Co.

The Merrimon Twin Theatre was a very popular twin theatre in Western North Carolina. It was operated by Irvin-Fuller Theatres, who operated many screens in the Carolinas.

The Merrimon Twin Theatre opened"Jaws" to huge crowds making the biggest grosser for that Twin Theatre. Other long running movies that played there include "The Electric Horseman", "The Jerk" "Conan" and "Rocky III" for the first couple of weeks it looked like "Jaws" was back, with huge crowds attending. One thing I never could understand is that while all the other screens would have matinees daily on Mondays all of the Irwin-Fuller Theatres would not. Maybe someone knows why?

The Merrrimon Twin Theatre was a major player on Asheville until UA opened the first big multi-plex and like so many other cities the moviegoer that had supported the Merrimon headed to the Mall!

It became the Two Moons Brew and View in 1998, and in 1999 it was renamed the Asheville Pizza & Brewing Co.

Contributed by MikeRogers

Recent comments (view all 25 comments)

raysson on September 21, 2012 at 8:25 am

The Merrimon Twin Theatre opened on December 21,1973 by Irwin and Fuller Theatres. It was also known as the Merrimon North and South Theatres. The premiere attraction for the grand opening of the Merrimon Twin Theatres was Walt Disney’s animated feature ROBIN HOOD that played on two screens for one week.

The following week,the Merrimon South section opened on December 28,1973 with Steve McQueen and Dustin Hoffman in PAPILLON that played to capacity crowds.


Paul Newman and Robert Redford in THE STING

Linda Blair and Ellen Burstyn along with Lee J. Cobb in the biggest movie event of the year THE EXORCIST

Ron Howard and Richard Dreyfuss in AMERICAN GRAFFITI

raysson on September 21, 2012 at 10:38 am

THE EXORCIST played at this theatre in March of 1974. It was at the time the highest grossing flick for that theatre until JAWS surpassed it on June 20,1975 making it not only the highest grossing film for that theatre,but it broke all boxoffice attendance records in Asheville bringing in record crowds during its run.

Not to mention the original STAR WARS played here as well at the Merrimon…breaking all boxoffice attendance records and became the highest grossing film for that theatre……..

Mikeoaklandpark on November 30, 2012 at 9:11 am

Information above needs to be corrected. It is not a twin it is a single screen theater and it has been open ever since I moved here which was 2004.It was a twin when it was the Merrimon Twin

Arx on November 30, 2012 at 9:50 am

Chuck and Mike. This article is about the former “Merrimon Twin” which existed at this same location years ago. That theater closed down. A different theater/business opened later under the name “Two Moons Brew and View” in 1998. The current Asheville Pizza & Brewing Co is the third theater to open there. If you want to start a separate entry for AP&B, feel free. This entry is for the former Merrimon Twin.

Mikeoaklandpark on November 30, 2012 at 12:47 pm

I agree Chuck. It’s the same as what used to be Lowes Astor PLaza in nYC is now under the Best Buy theater showing aka

Arx on November 30, 2012 at 12:49 pm

Honestly, I don’t really care. Name it as you wish.

Mikeoaklandpark on March 26, 2013 at 12:09 pm

Informtaion needs to be updated this is a single screen theater not a twin.

Joe Vogel
Joe Vogel on March 26, 2013 at 12:49 pm

Also, per first comment by Arx on November 30, 2012, we’re missing the aka Two Moons Brew and View. The last line of the description also needs to be changed. Beerinator says that Two Moons opened in 1998 and changed its name to Asheville Pizza & Brewing Co. in 1999. Pubcrawler still has this page, placing Two Moons at the theater’s address, and the earliest customer review dates from October, 1998. This theater has been a movie and beer joint for about fifteen years.

raysson on January 17, 2014 at 7:14 am

I have the original ads for the grand opening of the Merrimon Twin Theatre from December 21,1973.

raysson on May 8, 2014 at 1:28 pm


1973-1990 Irvin-Fuller Theatres

1990-1995 Roth Theatres

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