West End Drive-In

1648 Plaza Lane,
Allentown, PA 18104

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West End Drive In

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E.M. Loew Theatres opened he West End Drive-In on October 8, 1954 with Doris Day in “Lullabye of Broadway” and Alan Ladd in “Branded”. By 1955 it was operated by Sol Schocker. It closed in the 1970’s and is now a car dealership.

Contributed by bwmoll3

Recent comments (view all 4 comments)

bwmoll3
bwmoll3 on July 30, 2013 at 3:03 pm

Two Drive-Ins were built in the Allentown area in the late 1940s after World War II. The Boulevard was opened on Union Boulevard in East Allentown; the West End off the 15th Street Exit of the Leigh Valley Throughway (Route 22).

Operated successfully for many summers. Usually open between May and October. Had just simple pole cord speakers you hung on the car window. No heaters so that limited the season to the warmer months. Had nightly shows at dusk during the week. 2d shows on Friday and Saturday nights Concession stand with all the normal drive-in fare for food.

Closed in the 1970s and redeveloped. Now Rothrock Nissan

dallasmovietheaters
dallasmovietheaters on August 29, 2015 at 4:44 am

E. M. Loew’s Theatre Circuit Inc. of Boston purchased land in 1954 to build the West End Drive-In, to open in late summer at a cost of $200,000 at 1501 Mauch Chunk Rd. Picketers delayed the progress and the theater opened in October of 1954 filling its 1,000 car capacity with another 200 cars accommodated in additional parking area. Allentown’s mayor Brighton C. Diefenderfer cut the ribbon along with E.M. Loew and ozoner manager John J. Scully Jr. No evidence to support late 1940s opening in aerial shots until 1954. The drive-in was demolished and as of the mid-2010s the land was occupied by three car dealers.

NYozoner
NYozoner on January 5, 2017 at 1:16 am

1648 Plaza Ln
Allentown, PA 18104

Now Rothrock Nissan.

rivest266
rivest266 on April 24, 2017 at 5:45 pm

This opened on October 8th, 1954 with the world’s largest CinemaScope screen. Grand opening ad in the photo section and below.

Found on Newspapers.com

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