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The Willowfield Picture House has the distinction of being the only cinema in Belfast founded and controlled by a political party. It was opened in 1915 by the Ulster Unionist Party and also served as the local Unionist Club. It was known locally as the ‘Winkie’, and formally renamed Rex Cinema in its later years (late-1960’s) in a futile attempt to revive its fortunes. After closure in 1973 it was briefly used for showing Asian films to Belfast’s Pakistani community. The cinema was near the junction with Cherryville Street. It was later demolished and replaced by a row of single-storey shops and new houses.
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