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The New Street Hall was built as a Methodist Chapel. It became the first permanent cinema to operate in the city on 23rd November 1908, when it became the New Picture Palace. On 11th December 1908 it was re-named Palace of Varieties, and offered live acts and moving pictures. In 1910 it was re-named Hippodrome Theatre, and plans for alterations were proposed in May 1914 to the plans of architect F. Raney. However, it is not known if these were carried out as the Hippodrome Theatre was closed in 1914. The building was used as a hostel for troops during World War I, after which it became a salesroom, then a labour exchange.
Refurbished, it re-opened as the Tower Picture House on 10th May 1920 with “The Gentleman Rides Out” and “Charlie the Perfect Lady”. Seating was provided for 559 in the stalls and 338 in the circle. The proscenium was 38 feet wide. In 1924 it was equipped with a Fitton & Haley ‘straight’ organ which had 2 Manuals. It was equipped with a British Talking Pictures(BTP) sound system in 1930. In 1936, the organ was enlarged to a 4-Manual Binns, Fitton & Haley organ, with additions from the Regent Cinema, Hull, Christie 2 Manual/5Ranks organ which had opened in 1928.
The Tower Cinema was damaged by a German incendiary bomb on 28th April 1942, and was closed for two months while repairs were carried out. The organ was removed and broken up for spares in 1956.
The Tower Cinema was closed on 2nd July 1966 with Elvis Presley in “Frankie & Johnny” and “The Swinging Set”. The site and surrounding buildings had been sold for redevelopment as the Daveygate Arcade (which has now itself been demolished).
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