Roxy Theatre

127 W. Ocean Boulevard,
Long Beach, CA 90802

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Stanley Theatre (1953) exterior

Viewing: Photo | Street View

This was a smaller member of the long line of theatres which once stood on Ocean Avenue.

As I remember it when driving by when a child, and as it was when I photographed it in 1982 shortly before its demise, the facade featured a nice but rather typical Moderne trapezoidal marquee with the “Roxy” name in neon channel letters over the central panel.

The facade however, had been covered over in the Sixties by a metal grille of a type popularly used at the time to obscure (thereby “updating”) the fronts of older buildings. Added to this were sheet metal silouhettes of a bell bottomed man and woman. I will guess that they once had painted detailing, though by the time I photograpphed the theater, both they and the marquee had been painted out in vivid flat blue.

Contributed by GaryParks

Recent comments (view all 20 comments)

kencmcintyre
kencmcintyre on May 15, 2009 at 8:38 pm

Here is a July 1975 ad from the LA Times:
http://tinyurl.com/qrqacb

LawMann
LawMann on July 14, 2010 at 7:50 am

I remember seeing it from the bus that ran on Ocean Boulevard back in the 60’s. It had such a simple but classic looking marquee.

Joe Vogel
Joe Vogel on August 26, 2010 at 2:25 am

The street name in the address has to be changed to Ocean Boulevard. Ocean Avenue is way over on Terminal Island, so that name misdirects the Google Maps link.

Also, I think it might have been W. Ocean Boulevard rather than E. Ocean Boulevard, but I’m not sure. Maybe somebody local will remember which direction the theater was from Pine Street.

I also came across an old photo of this theater in which the marquee bore the name Stanley, so that must have been an aka around 1940. See the movie clip titled “Pacific Electric Trolley Waltz” on this page.

Joe Vogel
Joe Vogel on August 26, 2010 at 1:20 pm

So he did, and in the very first comment, at that. I must have been too dazed by five o'clock in the morning to notice it.

Seeing the satellite and aerial views of Long Beach at Bing and Google maps is just flabbergasting. Practically everything I remember having been there is gone. Southern Californians used to criticize Long Beach for being dull and bland (one friend of mine used to call it Dubuque-By-the-Sea) but I always liked it (and I probably would have liked Dubuque, too.) It’s too bad that so few of its own citizens liked it enough to save more of it from the redevelopers.

Joe Vogel
Joe Vogel on August 27, 2010 at 2:40 am

The magazine has decided to remove its archive from Issuu, a free site, and put it on their own site, where it will be available only to paying subscribers, at $20 a month. I enjoy Boxoffice, but that’s way beyond my limited budget, and only slightly less than I now pay for access to the entire Internet. And though I miss digging up bits of information from Boxoffice, its absence has given me a lot more free time.

William
William on August 31, 2010 at 12:23 pm

In around 1936 this theatre was known as the Stanley Theatre. I found afew pictures with Pacific Electric cars passing the theatre as the Stanley. And Joe’s 1954 postcard matches the other buildings on the block.
So the site needs to add the Stanley Theatre to the aka list above.

William
William on October 28, 2010 at 1:21 pm

You need to add the to the aka list, Stanley Theatre

Mike Rogers
Mike Rogers on October 28, 2010 at 5:43 pm

Pity it had to resort to smut to stay open.thanks for the pictures.

drb
drb on January 8, 2011 at 10:05 pm

Here’s the 1936 PE photo:
View link

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