2 Hednesford Road,
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In the small town of Heath Hayes, near Cannock, Staffordshire. The building began life as a wooden structure name Electric Palace. The New Picture House was not open in 1931, but was listed in the Kinematograph Year Book 1934 edition. By 1940 the proprietors were the executors of the late Thomas Jervis who was responsible for the cinema’s construction. The proscenium was listed as 14ft wide.
According to the 1954 edition of KYB, the cinema was still being run by the executors.
The cinema was closed by 1963. At the time of my visit in August 2004, it was home to Lichfield Carpets & Beds. More recently it has been occupied by Gem Carpets Beds & Furniture Ltd.
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