Roxy Theatre

153 W. 50th Street,
New York, NY 10020

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Roxy Theatre

Viewing: Photo | Street View

If a picture is worth a thousand words, then one look at photos of this palatial movie palace is worth about a million. Often cited as the most impressive movie palace ever built, the Roxy Theatre was called “The Cathedral of the Motion Picture” by its creator and namesake, Samuel ‘Roxy’ Rothafel. Roxy was arguably the greatest showmen of his time and he built a theater that has seemingly outlasted his own legend.

With its nearly 6,000 seats and multi-tiered balconies, the Roxy Theatre was the showplace of New York City and of the nation. Construction began on March 22, 1926 and it opened on March 11, 1927 with Gloria Swanson in “The Loves of Sonya”. It was designed by architect Walter W. Ahlschlager of Chicago (who also designed New York’s Beacon Theatre), with interior decoration by Harold W. Rambusch of New York. Its rather modest entrance at the corner of the Taft Hotel building disguised one of the most cavernous lobbies ever built and a magnificent auditorium that has lived on in its patrons' imagination. Whatever adjectives can be used for the Roxy Theatre, they all fail to signify the theatre’s achievement.

Sadly, the decline in attendance that had begun in the 1950’s spilled over into the early-1960’s and the Roxy Theatre closed with Dirk Bogarde in “The Wind Cannot Read” which began its run on March 9, 1960. Despite numerous protests, it was razed in 1961. In its place sits a nondescript and unremarkable office building. The neighboring Taft Hotel survives to this day (now the Michangelo Hotel) and is the only evidence that this epic structure was ever here. A TGI Friday’s restaurant occupies the theatres' original entrance.

The legacy of the Roxy Theatre is almost as impressive as the theater itself once was. The name ‘Roxy’ has since adorned movie theaters, nightclubs, restaurants and a host of other establishments around the world all attempting to give to their patrons what Roxy always brought to his own: entertainment.

The end of the Roxy Theatre signified the beginning of the end for thousands of movie palaces across the country. With its destruction, New York City began to destroy its past for urban renewal and the city, and movie palaces, have never been the same.

Contributed by Cinema Treasures

Recent comments (view all 1,117 comments)

MarkDHite
MarkDHite on November 2, 2014 at 7:20 pm

Here is a link to the photo I mentioned. It is from the Library of Congress, dated 1945 with the caption “Head usherette Capt. Rosemary Smith inspects line of uniformed usherettes who are holding gloved hands up to be examined, Roxy Theater, New York City.”

Here is a link to the page, the photo may be opened in three different formats and resolutions.

http://www.loc.gov/pictures/item/98516008/

MarkDHite
MarkDHite on November 2, 2014 at 7:58 pm

Well here’s another photo that show women ushers at the Roxy as late as 1947.

Dated 1947, it has this caption: “Roxy usherettes (l to r) Marie Prange, Sheilah Knox, and Jo Ann De Santis dispense coffee and doughnuts to line of movie patrons headed by Mrs. Lily Vieder, at the premiere of "Forever Amber” outside the Roxy Theater, New York City Date Created/Published: 1947.

Here’s the link. Only a tiny thumbnail is available. Pic is under copyright.

http://www.loc.gov/pictures/item/98519346/

bigjoe59
bigjoe59 on November 2, 2014 at 9:06 pm

Hello-

I first posted this question some time ago so I was wondering if anyone had additional info. at the point the Roxy was closed the movie biz was still operating on the A Level, B and even C Levels of movie production. so what was the last big A Level studio film to play the Roxy?

Simon L. Saltzman
Simon L. Saltzman on November 2, 2014 at 9:40 pm

From the late 1930s and through the 1950s, The Roxy only booked A films. Exception was the Depression Era when the theater struggled to survive and booked B movies. B movies were often booked during the early years (1927 – 1932) when Roxy himself was managing director and wanted his elaborate stage shows to be the main attraction. The last A film to play the Roxy and its last film (sans stage show) before demolition was “The Wind Cannot Read” with Dirk Bogard

MarkDHite
MarkDHite on November 2, 2014 at 9:47 pm

The Roxy remained a major first run house until the very final weeks of its existence. MGM’s “The Gazebo” with Glenn Ford had its New York debut run at the Roxy, opening January 15, 1960 along with a Roxy stage show. This ran until February 26. Then the Roxy’s last two engagements, filling out the weeks until it closed, were a rerelease double bill of “On the Waterfront” and “The Caine Mutiny”; and then, opening on March 9, “The Wind Cannot Read”. There was no stage show during these last two bills. “The Wind Cannot Read” was a British import starring Dirk Bogart. Not a major release in the US, but by no means a B-picture.

MarkDHite
MarkDHite on November 2, 2014 at 10:25 pm

Simon, thanks for clarifying this point once again. It’s interesting to remember that during the original five year run under Roxy himself it was the theatre itself that was the main attraction with its huge orchestra, organ, and stage spectaculars including the ballet corps, the male choir, and the Roxyettes. For those who don’t already know, these shows were created by the same people who later made the Radio City Music Hall famous for its stage spectacles: producer Leon Leonidoff and choreographer Russell Markert. The movie was just one piece of the whole amazing show.

After the exit of Roxy and all of his staff and performers to the Music Hall the Roxy Theatre really struggled for a few years, as Simon tells us. It’s parent company Fox Pictures was in receivership and didn’t have enough top product to fill the Roxy’s screen. After the advent of the 20th Century-Fox merger and better corporate support of the Roxy Theatre through Fox’s theatre arm, the Roxy flourished again, especially during WWII as all theatrs did. It remained a leading World premiere film showcase until its demise in 1960. Remember that 20th-Fox’s CinemaScope process had its world premiere at the Roxy with the film “The Robe”.

bigjoe59
bigjoe59 on November 2, 2014 at 10:55 pm

Hello Again-

thanks for the reply to my question. I knew when the Roxy was closed but had no idea what the last film was. I had never heard of the “The Wind Cannot Read” so I naturally assumed it was a B movie but according to MarkD. that’s not the case. I had no idea “The Gazebo” was the last big studio film to debut at the Roxy.

NYer
NYer on November 3, 2014 at 6:39 am

The last three engagements, “The Gazebo”, the double bill of “On the Waterfront” & “The Caine Mutiny” and the last show, “The Wind Cannot Read” as posted by MarkDHite opening day ads now in photos.

Mike (saps)
Mike (saps) on November 3, 2014 at 2:01 pm

“What’s playing at the Roxy?

I’ll tell you what’s playing at the Roxy.

A picture about a Minnesota man falls in love with a Mississippi girl.

That he sacrifices everything and moves all the way to Biloxi.

That’s what’s playing at the Roxy."

(But was it an A picture or a B picture? A studio release or an independent? Was there a stage show and did the ushers wear pants or skirts…?)

dotty64
dotty64 on November 7, 2014 at 4:46 am

can anyone tell me about the girls who worked the candy concessions. Did they have a uniform? Were they allowed to wear make-up, nail polish, jewelry? Did they have to stand inspections? Any information would be great!

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