2138 E Grand Avenue,
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The Tower Theatre opened in 1927 as the Florissant Theatre. It was built and operated by Franchon & Marco Theatres which later became St. Louis Amusement/Arthur Theatres. It was located just a block south of the North Grand water tower, thus the name change came about. One of the larger neighborhood theatres, it seated 1,022. The balcony seated 402 and the main floor seated seated 620.
The theatre was at the wedge of North Grand and North Florissant and the box office faced on an angle at the intersection. During the early to mid-1960’s, the theater held battle of the bands on Friday evening prior to the starting of the show. The teenagers would go down in front of the stage and dance to the bands as they played and then before they started the movie they would vote as to which band was the best.
The Arthurs let the theatre run down and did not maintain it very well. The Tower closed in 1970. When the theatre was demolished in 1972, it took two large cranes to dismantle the steel beams that held the theatre and its balcony.
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