Broadway Theatre

31-15 Broadway,
Astoria, NY 11106

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Broadway Theatre

Viewing: Photo | Street View

The Broadway Theatre was one of three theatres built by the S & S Circuit on the west side of the Astoria section of Queens, near stations of the BMT elevated subway line. After Fox took over the S& S Circuit, the trio eventually became part of Skouras Theaters Corp. The Broadway Theatre and Grand Theatre were paired and played first-run for the Astoria area until 1941, when Skouras took over the Astoria Theatre, which was better situated on Steinway Street in the heart of the shopping precinct.

The Broadway Theatre and Grand Theatre were reduced to playing a week after the Astoria Theatre, and their sibling Crescent Theatre a week after that. All three theatres were early victims of TV competition, the Broadway Theatre closing in 1962.

The Broadway Theatre became a catering hall under the name of Crystal Palace. By 2011, it was a bank.

Contributed by Warren G. Harris

Recent comments (view all 17 comments)

Warren G. Harris
Warren G. Harris on March 19, 2007 at 7:58 am

In answer to Ed Solero’s question above of 4/10/06, the building on the NE corner of Broadway and 41st Street is not a theatre. It was originally Lodge #485 of the Loyal Order of Moose and first opened in 1922. A fraternal group called Circulo Espanol currently occupies the ground floor, and some of the upstairs is used by a Spanish dance studio. Though its main entrance is on 41st Street, the building uses a business address of 41-01 Broadway.

Ed Solero
Ed Solero on March 26, 2007 at 8:02 pm

Thanks for clearing that up, Warren. I figured it might have been a lodge if not a theater.

Silksox
Silksox on March 30, 2007 at 11:53 am

The Crystal Palace is not on the site of the old Broadway Theater. The Crystal Palace is on the corner of 31 street and Broadway in the shadow of the elevated train. It was originally the Oyster Bay and remodeled around the same time as the Broadway’s demise, hence some of the confusion. The Broadway was on the same side of the avenue but on the other corner, the corner of 32 street. The Broadway was gutted and replaced by a supermarket which gave way some 25 years ago to a Green Point Savings Bank which remains to this day (being taken over by North Fork bank)Inside the bank are a couple of large photos of the Broadway theater. I lived a couple of avenues away but used to go out of my way home from school each day to watch the demolition. There was a wall of plywood erected around the perimeter with large enough gaps to get a clear view. This had to be somewhere between 1963 and 1965. Hope this clears up any confusion. Just found this site and LOVE it.

Warren G. Harris
Warren G. Harris on November 14, 2007 at 10:22 am

The Broadway closed forever as a cinema on July 10, 1962, with a double bill of “Tales of Terror” & “Burn, Witch, Burn” as the final program. During the Broadway’s last year, Skouras tried an “art” policy, but that proved a quick flop and the theatre reverted to mainstream releases, usually following their first Astoria runs at the Skouras Astoria and Loew’s Triboro.

Tinseltoes
Tinseltoes on December 18, 2009 at 1:30 pm

The Broadway’s marquee and vertical sign can be seen at right in this postcard view looking towards the Broadway elevated station, which is just beyond the theatre: View link

Bway
Bway on June 20, 2011 at 1:17 pm

It looks like the theater is now a bank.

Dave55
Dave55 on June 25, 2011 at 4:03 pm

Silksox, if you look at the postcard view that Tinseltoes posted the link to.You will see that The Broadway was where The Crystal Palace is.The supermarket where the bank is was a Bohack store.

Tinseltoes
Tinseltoes on June 25, 2011 at 4:43 pm

The theatre entrance was not on the corner. There was a small store on the corner, which provided the theatre’s owner with a monthly income. Some of the introduction needs updating. I believe that Crystal Palace catering hall closed some time ago.

Bway
Bway on June 27, 2011 at 11:45 am

Actually judging by the street view, it appears to be a Capital One Bank now.

Tinseltoes
Tinseltoes on June 28, 2011 at 9:53 am

Bank occupies only a small portion of the building, to the usual depth of a retail store. I don’t know what the rest of the space behind it is used for.

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