Broadway Theatre

31-15 Broadway,
Astoria, NY 11106

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Broadway Theatre

Viewing: Photo | Street View

The Broadway Theatre was one of three theatres built by the S & S Circuit on the west side of the Astoria section of Queens, near stations of the BMT elevated subway line. After Fox took over the S& S Circuit, the trio eventually became part of Skouras Theaters Corp. The Broadway Theatre and Grand Theatre were paired and played first-run for the Astoria area until 1941, when Skouras took over the Astoria Theatre, which was better situated on Steinway Street in the heart of the shopping precinct.

The Broadway Theatre and Grand Theatre were reduced to playing a week after the Astoria Theatre, and their sibling Crescent Theatre a week after that. All three theatres were early victims of TV competition, the Broadway Theatre closing in 1962.

The Broadway Theatre became a catering hall under the name of Crystal Palace. By 2011, it was a bank.

Contributed by Warren G. Harris

Recent comments (view all 8 comments)

Divinity
Divinity on October 22, 2004 at 3:20 am

I attended the wedding of my mothers office clerk at the crystal Palace and there are some beautiful elements in the lobby but the banquet hall we were in was somewhat tacky and overdone. There was an oversized light fixture in the center adorned with plastic prisms that fell off when the bride tossed the bouquet. It is not oppulent and graceful to the trained eye with good taste.

RobertR
RobertR on June 15, 2005 at 11:59 pm

The Broadway was still open in 1959 and still listed as a Skouras house.

Ed Solero
Ed Solero on April 10, 2006 at 2:11 pm

I was driving east down Broadway over the weekend and passed by a building on the corner of 41st Street and Broadway just a block past Steinway that looked very much like a former theater. I found this aerial view of the structure on the local.live.com site that has become very popular on these boards of late:

Unkown Astoria Theater?

I don’t have an address, but it’s in the 41-xx block on the odd-numbered side of the street. Anyone know anything about this building? It sure looks like an ex-theater, but it may also have been a lodge of some kind (Elks or some other fraternal order)? Any ideas Warren?

Ed Solero
Ed Solero on March 27, 2007 at 1:02 am

Thanks for clearing that up, Warren. I figured it might have been a lodge if not a theater.

Silksox
Silksox on March 30, 2007 at 4:53 pm

The Crystal Palace is not on the site of the old Broadway Theater. The Crystal Palace is on the corner of 31 street and Broadway in the shadow of the elevated train. It was originally the Oyster Bay and remodeled around the same time as the Broadway’s demise, hence some of the confusion. The Broadway was on the same side of the avenue but on the other corner, the corner of 32 street. The Broadway was gutted and replaced by a supermarket which gave way some 25 years ago to a Green Point Savings Bank which remains to this day (being taken over by North Fork bank)Inside the bank are a couple of large photos of the Broadway theater. I lived a couple of avenues away but used to go out of my way home from school each day to watch the demolition. There was a wall of plywood erected around the perimeter with large enough gaps to get a clear view. This had to be somewhere between 1963 and 1965. Hope this clears up any confusion. Just found this site and LOVE it.

Bway
Bway on June 20, 2011 at 6:17 pm

It looks like the theater is now a bank.

Dave55
Dave55 on June 25, 2011 at 9:03 pm

Silksox, if you look at the postcard view that Tinseltoes posted the link to.You will see that The Broadway was where The Crystal Palace is.The supermarket where the bank is was a Bohack store.

Bway
Bway on June 27, 2011 at 4:45 pm

Actually judging by the street view, it appears to be a Capital One Bank now.

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