31-08 Steinway Street,
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Except for two concert halls in New York City, the Steinway Theatre may be the only theatre to ever carry the name of the legendary piano manufacturer, though it had no corporate connection. Located in the Astoria section of Queens, the theatre was the first one to be built on Astoria’s main shopping road, which was named in honor of the Steinway piano factory at its north end on the East River. Built around 1914-15, the Steinway Theatre was designed by the architectural firm of E.C. Horn & Sons for plays and vaudeville, and had about 900 seats.
By the time that the much larger Astoria Theatre and Triboro Theatre were built on Steinway Street, the Steinway Theatre was relegated to playing late-run double features for the rest of its theatrical life, which lasted into the 1950’s, when the interior was converted into retail space. The current tenant, Dr. Jay’s Urban Clothing, has covered the beautiful white marble facade with a modern metallic shield.
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