Luxury Cinemas 13

755 State Highway Route 18,
East Brunswick, NJ 08816

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Opened in 2000 in the Brunswick Square Mall.

Features thirteen screens with stadium seating. large lobby area with concession, Nathan’s Restaurant, and Ben & Jerry’s ice cream.

Contributed by John Hendrickson

Recent comments (view all 14 comments)

John Fink  (www.johnfinkfilms.com)
John Fink (www.johnfinkfilms.com) on December 14, 2005 at 7:10 pm

It’s owned by George Grant, who used to own the Movie City chain, some of which were aquired by Clearview, another one (about a mile down Route 1) is closed. Mega Movies is his entire design and in some ways almost seems like the inspiration for the food court at National Amusements' Cinema De Lux, this one pre-dates their first suberban (ie: not The Bridge) Cinema De Lux, Island 16.

I haven’t been here in a while but it’s well run, comfortable, modern and non-corporate.

slevens
slevens on January 23, 2006 at 12:33 pm

This theater was a GCC Brunswick Square Mall Theater. The GCC theater had two screens. 1-700 seat and 1-550 seat. The 700 seat was split into 3 theaters and the 550 was split in 2. These are still used and make up 5 of the 13 screens. They still have the GCC chairs in them. The other 8 screens were added later and have stadium seating.

leslieklein
leslieklein on October 11, 2006 at 7:42 pm

I’m looking for contact information for the owner of MegaMovies, George Grant. I want to ask George if he would donate a theatre for the screening of ‘Darfur Diaries’, a 1-hr documentary about lives of displaced people in Darfur, Sudan.

Can anyone help? Leslie

BarryMonush
BarryMonush on February 9, 2007 at 11:45 am

Some of the auditoriums in this new space are okay, but there is at least one room that is barely bigger than a utility closet and seemed to be the place I kept getting stuck in any time I went to see a movie there. Therefore I gave up on it and started going elsewhere, much preferring the AMC New Brunswick on Route 1. Haven’t been there in four years, so maybe things have changed.

Kisneurotoxic
Kisneurotoxic on April 23, 2008 at 12:03 am

I worked as a projectionist for megamovies i’ve got to give them credit and say they gave it a 100% effort in making sure that each operator provided a perfect presentation. In the larger auditoriums seeing a movie is a great experiance.

CSWalczak
CSWalczak on December 15, 2010 at 6:12 pm

This theater is getting some D-BOX seats: View link

CTCrouch
CTCrouch on May 3, 2012 at 3:05 am

Starplex Cinemas has taken over operation of the theatre, effective 5/3/12.

John Fink  (www.johnfinkfilms.com)
John Fink (www.johnfinkfilms.com) on June 9, 2013 at 12:22 am

Starplex has upgraded the auditoriums to digital projection and luxury seats (black leather recliners) – capacity has been greatly reduced, tonight we saw The Internship in an auditorium with 32 seats!

The lay out is pretty interesting – 1-4 on one side, on the other: 5-8 ahead and 9-13 to the right, comprising the old “Movies at Brunswick Square” subdivision of the original GCC. The theater still has a few GCC touches including the steel “curtains” in the lobby of the 9-13 side, along with a GCC style concession stand. Not sure if they have a picture window screen (I didn’t want to peep around too much) – but the bathrooms are original GCC in that wing… with much smaller doors and stalls. The letter (black on a white door) for the men’s room is still vintage GCC as well. Interesting complex!

The Ben & Jerry’s is gone, however the Nathins in the lobby is still there along with tables and arcade games. The D-BOX seats were removed with the addition of the leather recliners. Also to Starplex’s credit they lowered prices ($8.50 for full price adult evening admission). I’m happy they kept a few GCC things in tact for us cinema geeks!

markp
markp on September 7, 2013 at 7:29 pm

In the Star Ledger movie clock on Friday Sept 6th, this theatre is now listed as “Luxury Cinemas 13”

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