72nd Street Playhouse

350 East 72nd Street,
New York, NY 10021

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72nd Street Playhouse

Viewing: Photo | Street View

The 72nd Street Playhouse opened in 1914. By the early-1940’s it had been renamed Granada Theatre and was operated by the Interboro chain. Small plush neighborhood theater on the upper east side between Lexington Avenue and Third Avenue or Third Avenue and Second Avenue, which I recall from the 1950’s that, for a time, it played RKO reissues.

Seating was very comfortable with red or maroon velvet seats similar in style to those at the Roxy Theatre and Radio City Music Hall. Theater has been demolished.

Contributed by Erwin Markisch

Recent comments (view all 25 comments)

AlAlvarez on August 30, 2006 at 6:08 am

LOL. VIXEN was a political statement with redeeming social values. Well, the last ten minutes were, anyway.

Warren G. Harris
Warren G. Harris on October 22, 2006 at 4:52 am

Universal reissues helped AIT through a product shortage in August, 1968: www.i8.photobucket.com/albums/a18/Warrengwhiz/AIT68.jpg

kencmcintyre on March 21, 2008 at 8:29 pm

Here is a February 1968 ad from the NYT:

Warren G. Harris
Warren G. Harris on April 29, 2009 at 9:17 am

In November, 1948, this became a Trans-Lux theatre with first-run imports. The address used was 346 East 72nd Street: View link

BrianF on December 30, 2009 at 8:53 pm

I was a vacation relief manager at CINEMA 5’s 72nd Street East Theatre in winter of late 1983. [Tom Cruise made his debut in “Risky Business” while I was there. It was very cold that winter. A lot of cougars from the upper east side would come to the theatre to be warmed up by Cruise dancing in his underwear.] Rose Mansfield, the manager who was in her seventies back then, lived across the way on the NE corner and would watch the changing of the marquee from her window every Thursday night on her day off, then call the theatre to say a letter was crooked. Perhaps this theatre is best known for its singular CLANKING RADIATOR on the side wall of the theatre. Otherwise, it could be remembered for having the tiniest of snack bars, where there were delightful non-English speaking Asian girls with a shoe box, cash, and no coin nor cash register necessary.

PassedPawn on January 20, 2010 at 6:50 pm

Saw alot of movies here as a kid during the early to mid 70s. We called it the “dollar” theater because admission was, well, $1. I stopped going in ‘78 when they wouldn’t let me in to see Star Wars during it’s re-release without a parent. Sheesh it was only PG.

AlAlvarez on February 24, 2010 at 7:03 pm

This closed in early November 1984 after a subrun showing of “Teachers”.

PassedPawn on February 24, 2010 at 8:27 pm

Thanks AlAlvarez. Was always wondering when this theater closed.

Tinseltoes on March 15, 2010 at 9:46 am

Here’s a new link to an expired vintage view: View link

pinyay on March 27, 2010 at 10:52 am

Hey guys – I’m currently researching for a story on picturehouses/theatres in NY during the 1910s-20s….does anyone care to get in contact with memories/memories from relatives(!)…I’d really appreciate it – just to get an understanding of the ambience etc in this or any place like it…

Thanks in advance, Becks

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