iPic Westwood

10840 Wilshire Boulevard,
Los Angeles, CA 90024

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After the split.

Located in Westwood, formerly the AVCO Center Cinemas, this 4-screen theatre did bang-up business, especially on the weekends – with lines snaking down the block. It was opened by General Cinema on May 24, 1972 with 2,200 seats in three auditoriums. It was closed on December 6, 2011. The AMC AVCO Center was gutted.

In July 2012, iPic Entertainment announced plans to open a new 480 seat theatre on this site designed by Hodges Architecture. Slated to open in early-2013 (this deadline was missed), the theatre will feature six auditoriums seating between 60 and 80 people. Reclining chairs, pillows, and blankets will be provided and at the push of a button, moviegoers can summon waiters for meals and cocktails.

The new theatre was opened on May 2, 2014 as the iPIC Westwood.

Contributed by MagicLantern

Recent comments (view all 276 comments)

plinfesty on May 20, 2018 at 5:08 pm

The question about the unique look of the GCC Avco Center was due to the fact that the theatre was designed and started construction with the intent of being operated by Avco Embassy’s chain of boutique cinemas (at the time, they were operating the Cine-Cienega on La Cieniega Blvd. near Beverly Hills. But before the theatre was completed, the chain was closed and GCC was brought in to operate it. It did not even resemble a GCC theatre on the inside. No corrugated aluminum side walls, no shadow box screens, but surrounded with yellow drapes. The downstairs theatre even had TWO pairs of screen curtains (all three had curtains, though). Seats were not pushbacks, although the carpeting looked like the typical GCC type. In the mid 80’s or so, they painted the white ceiling tiles black and replaced the yellow curtains with red (in the big theatre they cut back to only one curtain). I believe it was in the 90’s when they replaced the seats to standard issue GCC chairs at the time and this seemed to be when they remodeled the lobbies to match the look of the new GCC designs they were implementing across the chain. It was between Jurassic Park and Schindler’s List in 1993 that they twinned the main house.

AlanSanborn on May 20, 2018 at 11:57 pm

Thanks, everyone! Plinfesty, I never really forgave them for twinning the main house. It took the Avco from being one of the very best screens in Westwood to be virtually irrelevant overnight. Anyway, it sounds like my quest to find a lookalike theater (mostly for the exterior) is probably not going to pan out but, due to other events, it looks like my need for such a theater has diminished anyway. But thanks everybody for the info!

AlanSanborn on May 21, 2018 at 12:00 am

I will, by the way, be thinking about the Avco with it’s large screen this Friday when it will be the 42nd anniversary of the opening of Star Wars which I saw at the Avco on opening day. It’s nice that we actually have a new Star Wars film opening on that day this year to help commemorate the event!

kravdude on May 21, 2018 at 3:40 pm

I worked that opening weekend – they put me on the line out on Wilshire for three days straight without a break(they forgot about me LOL)

AlanSanborn on May 21, 2018 at 8:29 pm

3 days straight without a break? ;–) That’s a lot of overtime! But if you were brand new, they may literally have forgotten you! By the way, it’s the 41st anniversary of Star Wars, not the 42nd. Oops. My bad. Happy Empire Strikes Back’s 38th birthday today, May 21st. I saw that opening day at the Avco as well!

moviebuff82 on May 25, 2018 at 7:28 pm

35 years ago return of the Jedi debuted in a thx certified dolby stereo 70mm screen. One of the first two thx theaters in America. The other in Texas. Years later lucasfilm sold thx to creative of sound blaster fame and then Razer bought THX. Without THX there would’ve not been premium formats that were calibrated by the audio companies like dolby cinema imax and others. Here’s the trailer that was shown before the movie began called wings…https://m.youtube.com/watch?v=wDOy7VlYYFE

AlanSanborn on May 26, 2018 at 12:09 pm

I remember it well! When I was watching Solo last night at the Village Theater and they ran the THX trailer, I was just thinking back to those days when the crowd would burst into wild applause for THX! And, yes Happy birthday yesterday to Return of the Jedi, the original Star Wars, AND to THX!

MSC77 on May 26, 2018 at 3:47 pm

moviebuff82: There were three theaters that were THX certified for the “Return of the Jedi” release. The THX details (and lots more) can be found in my recent “Jedi” 35th anniversary retrospective article.

ridethectrain on August 25, 2019 at 8:28 pm

Just uploaded the grand opening ad. The theatre open under General Cinema in 1972. It might of been a Loews project, based on looking back at the LA Times, Loews left LA in 1971 and the theatres were taken over by General Cinema.

ridethectrain on August 30, 2019 at 10:57 am

Just update, the iPic Westwood open on May 2, 2014

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