iPic Westwood

10840 Wilshire Boulevard,
Los Angeles, CA 90024

Unfavorite 31 people favorited this theater

After the split.

Viewing: Photo | Street View

Located in Westwood, formerly the AVCO Center Cinemas, this 4-screen theatre did bang-up business, especially on the weekends – with lines snaking down the block. It was opened May 24, 1972 with 2,200 seats in three auditoriums. It was closed on December 6, 2011. The AMC AVCO Center was gutted.

In July 2012, iPic Entertainment announced plans to open a new 480 seat theatre on this site designed by Hodges Architecture. Slated to open in early-2013 (this deadline was missed), the theatre will feature six auditoriums seating between 60 and 80 people. Reclining chairs, pillows, and blankets will be provided and at the push of a button, moviegoers can summon waiters for meals and cocktails.

The new theatre was opened in April 2014 as the iPIC Westwood.

Contributed by MagicLantern

Recent comments (view all 266 comments)

mistertopps on May 1, 2014 at 10:18 pm

If you want to sit in the first 2 rows, the ticket price is $19.

If you want to sit in the rest of the theatre, the ticket price is $29, but then you can also spend more money on ordering food + drinks from a waiter.

I can walk to this theater, but there is no chance I will ever go to it.

Mikeoaklandpark on May 2, 2014 at 8:24 am

Status above needs to be changed to open showing movies. It currently says closed.

Richie_T on May 8, 2014 at 5:47 pm

I’ve been inside and I really like what they’ve done. The AVCO has been reborn. Is it the cinema we remember from the 70s? No. Is it ten times better than the cinema we remember post split? Ten thousand times. This is a classy spot and I urge you to come see for yourself.

MikeRadio on July 9, 2014 at 3:05 am

The price has been reduced for members to $12 for the regular first 2 rows seats and only $22 for the others. NOTE… This not only comes with drink refills and food at your seat with the push of a button, but also FREE popcorn brought to you the entire movie….

SO is it worth it? AMC is over $19 for a 3D Movie and this is $3 more but you get a lot more. Try it… It is worth it.

kravdude on December 22, 2015 at 6:09 pm

I worked the Avco the summer of 77' during Star Wars run(i started the day it opened). Was a lot of fun and exciting with lots of celebrities and cool folks to work with. Yes, worked under Al Szabo. I remember a few employees, namely Dan Fern and Mark Friedman. Sorry to see this theatre go but it was a shell of itself in later years. Also worked there Christmas and January of 77/78.

AlanSanborn on May 20, 2017 at 11:42 pm

Hi Kravdude. I saw Star Wars there on opening day so maybe I saw you!

Hey everyone, it’s been awhile since we’ve had a post here but I’m wondering if anyone knows whether or not the GCC Avco Cinema Center in Westwood was a one of a kind structure or whether any other theaters were built with the same general design and look anywhere else in the country? Alas, my somewhat limited Google searches have not shed any light on this question.


Alan Sanborn

dave-bronx™ on May 25, 2017 at 8:39 am

Just as I thought. General Cinema’s architect at the time was Wm. Riseman Associates of Boston and the exterior of that building seemed beyond their imagination. I think Riseman did do the interior build-out. The Levitt and LeDuc firms were probably the architects of the entire Avco development.

AlanSanborn on May 26, 2017 at 2:52 am

Thanks OC and Dave! The reason I was asking is that I was wondering if there’s any building ANYWHERE that could double for the AVCO’s exterior back in it’s heyday. It doesn’t really sound like it but if anyone can think of any that look similar, I’d love to hear about it!

Joe Vogel
Joe Vogel on July 9, 2017 at 10:08 pm

As can be seen from this photo uploaded here by stepwest, the AVCO was mostly demolished and rebuilt for iPic. This page on the Robinson Construction Co. web site has four photos of the iPic, but the three interior shots are all of the restaurant and bar.

The rebuild was designed by the Dallas firm Hodges Architecture (formerly Hodges & Associates.) This page at Hodges' web site has a more extensive slide show that includes a couple of pictures of the Avco building before demolition.

Joe Vogel
Joe Vogel on July 10, 2017 at 2:57 pm

I believe the architectural firm Hodges and Associates changed its name to Hodges Architecture because there is a large law firm called Hodges & Associates. Lawyers would be the last people anyone would want to get into a naming rights conflict with.

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