iPic Westwood

10840 Wilshire Boulevard,
Los Angeles, CA 90024

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After the split.

Located in Westwood, formerly the AVCO Center Cinemas, this 4-screen theatre did bang-up business, especially on the weekends – with lines snaking down the block. It was opened by General Cinema on May 24, 1972 with 2,200 seats in three auditoriums. It was closed on December 6, 2011. The AMC AVCO Center was gutted.

In July 2012, iPic Entertainment announced plans to open a new 480 seat theatre on this site designed by Hodges Architecture. Slated to open in early-2013 (this deadline was missed), the theatre will feature six auditoriums seating between 60 and 80 people. Reclining chairs, pillows, and blankets will be provided and at the push of a button, moviegoers can summon waiters for meals and cocktails.

The new theatre was opened on May 2, 2014 as the iPic Westwood, screening “The Amazing Spiderman”.

Contributed by MagicLantern

Recent comments (view all 279 comments)

kravdude
kravdude on May 21, 2018 at 5:40 pm

I worked that opening weekend – they put me on the line out on Wilshire for three days straight without a break(they forgot about me LOL)

AlanSanborn
AlanSanborn on May 21, 2018 at 10:29 pm

3 days straight without a break? ;–) That’s a lot of overtime! But if you were brand new, they may literally have forgotten you! By the way, it’s the 41st anniversary of Star Wars, not the 42nd. Oops. My bad. Happy Empire Strikes Back’s 38th birthday today, May 21st. I saw that opening day at the Avco as well!

moviebuff82
moviebuff82 on May 25, 2018 at 9:28 pm

35 years ago return of the Jedi debuted in a thx certified dolby stereo 70mm screen. One of the first two thx theaters in America. The other in Texas. Years later lucasfilm sold thx to creative of sound blaster fame and then Razer bought THX. Without THX there would’ve not been premium formats that were calibrated by the audio companies like dolby cinema imax and others. Here’s the trailer that was shown before the movie began called wings…https://m.youtube.com/watch?v=wDOy7VlYYFE

AlanSanborn
AlanSanborn on May 26, 2018 at 2:09 pm

I remember it well! When I was watching Solo last night at the Village Theater and they ran the THX trailer, I was just thinking back to those days when the crowd would burst into wild applause for THX! And, yes Happy birthday yesterday to Return of the Jedi, the original Star Wars, AND to THX!

MSC77
MSC77 on May 26, 2018 at 5:47 pm

moviebuff82: There were three theaters that were THX certified for the “Return of the Jedi” release. The THX details (and lots more) can be found in my recent “Jedi” 35th anniversary retrospective article.

ridethectrain
ridethectrain on August 25, 2019 at 10:28 pm

Just uploaded the grand opening ad. The theatre open under General Cinema in 1972. It might of been a Loews project, based on looking back at the LA Times, Loews left LA in 1971 and the theatres were taken over by General Cinema.

ridethectrain
ridethectrain on August 30, 2019 at 12:57 pm

Just update, the iPic Westwood open on May 2, 2014

AlanSanborn
AlanSanborn on November 10, 2019 at 2:13 am

That’s a great ad! And, wow, five years and a day before the opening of Star Wars at the Avco!

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