123 5th Avenue S.,
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This Art Deco-style former movie house on 5th Avenue S. in La Crosse was designed by the Minneapolis firm of Liebenberg & Kaplan and opened on December 3, 1936 with Stuart Erwin in “Pigskin Parade” In the 1940’s it was operated by Paramount Pictures Inc. through their subsidiary John Friedl. After closing for movies in 1989 it functioned as a venue for rock concerts from December 28, 1993. This use finished in August 2003 and it was converted into a childrens museum.
The childrens museum closed in 2006 and the theatre’s fixtures and fittings were sold off.
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