Hollywood Theatre

123 5th Avenue South,
La Crosse, WI 54601

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Hollywood Theatre exterior

Viewing: Photo | Street View

This Art Deco-style former movie house on 5th Avenue in La Crosse was designed by the Minneapolis firm of Liebenberg & Kaplan and opened in 1936. After closing for movies it functioned as a venue for rock concerts. This use finished in August 2003 and it was converted into a childrens museum.

The childrens museum closed in 2006 and the theatre’s fixtures and fittings were sold off.

Contributed by Bryan

Recent comments (view all 30 comments)

wimovies
wimovies on April 20, 2008 at 9:00 pm

I think it was seen on this site, where someone was selling the lights, equipment, and other fixtures of that theatre last year. I think the owner after the childrens museum did that. I remember that theatre was featured in “Boxoffice” magazine, a trade magazine of the theatre industry back somewhere in the mid 90’s. It was part of a series of stories they used to do featuring independant exhibitors. At the time I thought it was cool that someone had transformed a closed theatre into a nice business. Apparently it didn’t last.

lostmemory
lostmemory on April 22, 2008 at 2:37 pm

If anyone is interested in buying this theater, here is some information that I found: The Hollywood Theater in La Crosse is closed and For Sale. contact: Anne Steuer Executive Director Children’s Museum of La Crosse 207 5th Ave South La Crosse, WI 54601 Phone 608-784-2652 Fax 608-784-6988

wimovies
wimovies on April 23, 2008 at 7:11 pm

Isn’t that previous post old information? I think (see above link) the childrens museum already sold it in 2006 to someone, who in turn sold it to someone else for almost triple what they paid the museum. PS-Lost Memory I love all your theatre pictures…

lostmemory
lostmemory on April 23, 2008 at 9:48 pm

Sorry about the outdated information wimovies. The website that I found the information on didn’t give a date so I had no idea how old it was. Thanks for your PS message.

Pipes5780
Pipes5780 on February 12, 2009 at 10:44 am

Tami, any news on this? Are your plans still moving forward? I would love to see what is going on with this theater…I mean it has been years and it has such potential.

toolman61
toolman61 on May 7, 2009 at 12:46 pm

I herd today that the present owner of the Hollywood theater wants to sell it and wants to sell it quickly. If anyone out their is interested and has the finances to buy the building and do some remodeling I have a great idea for the building that would keep it intact and give us a new entertainment venue for the Area. If interested contact me at and lets save the Hollywood theater from falling into the hands of someone who will just tare it down to build something new or provide more parking.

lostmemory
lostmemory on May 17, 2009 at 8:15 pm

Here is the Hollywood Theater in 1986.

LilStinker
LilStinker on October 4, 2010 at 11:08 am

My girlfriend and I live right across the street on 5th Ave above the dollar store, and have talked on numerous occasions about how LaCrosse needs to bring back the Hollywood Theater. It’s been vacant for way too long, and we would love to run a sort of alternative venue for downtown area (i.e. good local music, classical or independent movies, theater, etc). However, after reading some of the previous posts it seems that this would be a HUGE investment with some of the work that needs to be done. If anyone has any information on the current owners we would like to speak to them and present our plans. Seems like the Children’s Museum used to own it but has now changed owners? Any info would be greatly appreciated, thanks.

ghamilton
ghamilton on September 18, 2011 at 10:35 am

A shot of the dedraggled facility shows up in a new car magazine in an article about the Buick LaCrosse.

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