Hollywood Theatre

123 5th Avenue South,
La Crosse, WI 54601

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HOLLYWOOD Theatre. La Crosse, Wisconsin.

Viewing: Photo | Street View

This Art Deco-style former movie house on 5th Avenue in La Crosse was designed by the Minneapolis firm of Liebenberg & Kaplan and opened in 1936. In the 1940’s it was operated by Paramount Pictures Inc. through their subsidiary John Friedl. After closing for movies it functioned as a venue for rock concerts. This use finished in August 2003 and it was converted into a childrens museum.

The childrens museum closed in 2006 and the theatre’s fixtures and fittings were sold off.

Contributed by Bryan

Recent comments (view all 22 comments)

Pipes5780
Pipes5780 on February 12, 2009 at 10:44 am

Tami, any news on this? Are your plans still moving forward? I would love to see what is going on with this theater…I mean it has been years and it has such potential.

toolman61
toolman61 on May 7, 2009 at 12:46 pm

I herd today that the present owner of the Hollywood theater wants to sell it and wants to sell it quickly. If anyone out their is interested and has the finances to buy the building and do some remodeling I have a great idea for the building that would keep it intact and give us a new entertainment venue for the Area. If interested contact me at and lets save the Hollywood theater from falling into the hands of someone who will just tare it down to build something new or provide more parking.

LilStinker
LilStinker on October 4, 2010 at 11:08 am

My girlfriend and I live right across the street on 5th Ave above the dollar store, and have talked on numerous occasions about how LaCrosse needs to bring back the Hollywood Theater. It’s been vacant for way too long, and we would love to run a sort of alternative venue for downtown area (i.e. good local music, classical or independent movies, theater, etc). However, after reading some of the previous posts it seems that this would be a HUGE investment with some of the work that needs to be done. If anyone has any information on the current owners we would like to speak to them and present our plans. Seems like the Children’s Museum used to own it but has now changed owners? Any info would be greatly appreciated, thanks.

ghamilton
ghamilton on September 18, 2011 at 10:35 am

A shot of the dedraggled facility shows up in a new car magazine in an article about the Buick LaCrosse.

LouRugani
LouRugani on March 2, 2012 at 6:24 pm

Phil Addis and his wife Julie of Main Street Renaissance had the high bid of $15,157 – sight unseen – for the 1936 HOLLYWOOD Theatre at a sheriff’s sale Wednesday (Leap Day) February 29th 2012. He once saw “Star Wars” and “E.T.” there and said to the La Crosse Tribune that the HOLLYWOOD someday can again be a venue for live performances and movies. Its last event was a Bobby Vee concert in December 2004. Harris Bank held the deed and the owner had been the Schluter Construction Inc. of Plain, Wis. There are back taxes of $14,700 for the past five years. The sale still has to be approved by a Sauk County judge so it could be two months before Addis can even get inside the HOLLYWOOD, which is part of a National Register of Historic Places district. The seats, equipment and light fixtures have been removed.

The 1000-seat HOLLYWOOD was sold to Fortney, Fortney and Fortney LLP in 1993 to preserve it; then the family donated the building to the Children’s Museum of La Crosse in 2003. By 2005 it went up for sale again. It was assessed this year at $114,700. Main Street Renaissance already owns nine buildings downtown.

HappiTam
HappiTam on April 6, 2012 at 12:04 am

The deed arrived on April 4th, 2012. The new owners are considering a “before renovation tour” (donations to benefit theater improvement). If it is a go I’ll be there!! :–)

The owners also added a Facebook page to share the restoration process.

https://www.facebook.com/pages/Hollywood-Theater/242081422549412

packer
packer on April 13, 2012 at 11:57 pm

Here is a link to a TV station’s story on the theater’s new owner’s restoration plans http://www.wxow.com/story/17401470/hollywood-theatre-walk-through

drbjerkaas
drbjerkaas on April 14, 2012 at 3:20 am

The Hollywood was never owned or operated by Marcus Theatres. The most recent chains were, beginning from the 1970’s, Plitt, Cineplex Ogden and finally Carmike. There will be a considerable cost to refurbish the theatre besides the structure itself. Digital Sound and projection systems will be well over $100K alone. There isn’t a need to replace every seat on the main floor to its original 800 seats.

Hollywood
Hollywood on July 17, 2012 at 5:18 pm

We own the Hollywood Theater in La Crosse, Wi. and are hoping to restore the same. Every seat in the theater was sold and the prior owner sold everything he could get his hands on. Please give us your suggestions and comments on our facebook page.

Tinseltoes
Tinseltoes on August 26, 2012 at 10:44 am

Shirley Temple tops the bill in this dazzling 1937 trade ad for G-E Mazda Lamps: Boxoffice

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