123 5th Avenue S.,
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This Art Deco-style former movie house on 5th Avenue S. in La Crosse was designed by the Minneapolis firm of Liebenberg & Kaplan and opened on Decembewr 3, 1936. In the 1940’s it was operated by Paramount Pictures Inc. through their subsidiary John Friedl. After closing for movies it functioned as a venue for rock concerts. This use finished in August 2003 and it was converted into a childrens museum.
The childrens museum closed in 2006 and the theatre’s fixtures and fittings were sold off.
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