Metro Theatre
667 Bloor Street West,
Toronto,
ON
667 Bloor Street West,
Toronto,
ON
3 people
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Built in the 1940s, the Metro now serves as an adult movie theater.
Contributed by
Jason R
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July ‘09 BlogTO article on the Metro Theatre—>
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Here is a photo from September 2009:
http://tinyurl.com/yeszewc
http://savethetheatre.com/
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The address at the top of this page is wrong. It should be “677 Bloor Street West”
Renovations and a format change are underway with the theatre re-opening on Aug. 17th, 2012:
http://tinyurl.com/bshcwxd
This the theater’s official website: http://www.metrotheatretoronto.com/
There is a history page indicating that it opened in 1939; the website suggests that although it still has an adult-theater emphasis, it is also marketing itself to some extent as mixed-use venue.
The website for the new incarnation of the theatre is located here: http://www.projectionbooth.ca/#!PB%20Metro%20Home/cee5
Another article on the revamped theatre, which is now scheduled to re-open on Aug. 24/12: http://tinyurl.com/crqscjd
Apparently, according to the articles, the new business model is to continue running porn during the day and switching to independent and alternative fare in the evenings after a thorough daily cleaning of the theater with isopropyl alcohol. I think I will go elsewhere when I am next in Toronto.
The attempt to add mainstream programming to the Metro was a predictable failure. While horror and schlock audiences may have been willing to attend a dumpy old porn theatre, no one else was. During the fall of 2012, the Metro advertised a series of mainstream movies, but it was not clear how many of them were even shown. I stopped by at the beginning of November for the advertised “Pythonfest” screenings of MONTY PYTHON AND THE HOLY GRAIL and LIFE OF BRIAN only to be told that, no, the theatre was showing porn that night. When I called the Projection Booth the next day for an explanation, I was told that the house belonging to the Metro’s owner had been robbed, thus he wasn’t at the theatre that night and the other person there (some older guy named Warren) didn’t know how to run the digital projector, hence them showing porn instead. Bizarre. At any rate, as of January 2013, the Metro is still listed on the Projection Booth’s website, but nothing is scheduled, so it is presumably back to its all-adult programming.