AMC Broadens Scope to Independent Films
In order to draw audiences away from smaller independent theaters and from home theaters, AMC has started an initiative to split its programming in some theaters between mainstream and indy flicks:
Plush stadium seats. Surround sound. Miles of movie screen. Multiplexes might seem to have it all — as long as you’re willing to watch flicks about pirates or comic book heroes.
But fans of independent film, accustomed to seeking out their favorites at art houses or on DVD, are getting a bigger welcome at mainstream movie theaters these days — led by AMC Theatres, the company that invented the two-screen multiplex in 1963 and the 24-screen “megaplex” in 1995.
For the full story, visit the Journal News article.