Free popcorn with admission at Grand Lake
OAKLAND, CA — To combat competition and slowness before the summer rush, the Grand Lake Theatre is offering free popcorn with admission during the week.
Owner Allen Michaan came up with the idea to offer a bucket of fresh popcorn — plus seconds — as a way to battle the mega-movie complexes, such as the UA Emerybay 10 in Emeryville.
“It’s getting harder and harder for the old theaters to compete with the megaplexes. They won’t survive unless they are supported by the movie-going community,” Michaan said.
Michaan launched the popcorn experiment last week at the Grand Lake and the Orinda Theater in Orinda.
For all the details, go to the Oakland Tribune.