Cinemark opens new multiplex in Robinson
ROBINSON, PA — A new 16-screen theater has been opened in this community, about 13 miles west of Pittsburgh. One of the auditoriums features Cinemark’s XD giant screen format, capable of digital 3D projection. The opening will most probably impact the thirty-year-old Showcase Cinema West in the same area.
The theater has a dozen different prices, from discount Tuesdays ($5.25 all day) to early-bird specials ($5 for the first matinee seven days a week) to regular adult admission ($6 before 6 p.m., $8.25 most evenings, $8.75 Friday and Saturday nights).
All are posted at the box office and at www.cinemark.com, which also allows online ticketing, with pickup at a station in the lobby.
“We’re trying to provide something for everyone, especially during these difficult economic times,” James Meredith, Cinemark’s vice president of marketing and communications, said before an informal tour.
Additional details are in the Post-Gazette.
Anyone been to one of Cinemark’s XD Extreme Digital Cinemas? The Pittsburgh theater is charging $10.50 for a ticket (versus $8.25-$8.50), but the newspaper article says the theater only has 240 seats. You can easily promise wall-to-wall screens, but if the auditorium is only 25-feet wide, you only get a 25-foot wide screen. I wonder if it’s worth the extra money or is just a marketing twist.
I also thought the final paragraph is interesting:
“The arrival of Cinemark could turn up the heat on nearby Showcase Cinemas West, which opened three decades ago and boasts large but older auditoriums.”
Do people want smaller, newer “viewing rooms” that frequently sell out during busy times, or the 1990’s large stadium-style auditoriums?
I hate to admit it, but people seem drawn to new and shiny theaters, and apparently people have gotten use to eating while watching TV, so now they’re conditioned to want to chow down when they’re at the movies, which is what the new theaters are offering.
It’s funny to think of it, but the old-time theaters use to ban food from the auditoriums. It was considered distracting to patrons. How things change.