Former Towne 3 in San Jose becomes BIG Cinemas San Jose
SAN JOSE, CA — Reliance/BIG Cinemas, which specializes in Bollywood films, has purchased and renovated the Towne 3 Theatre on the Alameda in San Jose. Opened as the Hester in 1926, the cinema was most recently known as the India Film Center 6 (although it had three screens). It had been previously both a porn and art theater over the years.
Paletta was joined by Uday Kumar, North America business head for Reliance/BIG Cinemas, and Chris Gehring, district manager for Phoenix BIG Cinemas Management, at the launch of the theater — California’s first theater to receive a top-to-bottom renovation as part of Reliance’s ambitious move to take over dozens of outdated, second-run American theaters and convert them to Indian movie palaces.
The Reliance team was quick to recognize the years of hard work by Raman Sanchula, Lalit Chopra and Lu Muvva, who ran the IMC6 and made the theater a center for South Indian movie buffs.
Read about the changeover in the India Times.