BIG Cinemas Towne 3

1433 The Alameda,
San Jose, CA 95126

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Towne Theatre

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The Towne 3 Theatre was reopened in 1990 by the Camera Cinemas chain after an extensive renovation of this 1920’s-era movie house. The restoration created a 600 seat, three-screen theatre. The main theater, which seats over 300, housed a Grand Wurlitzer organ and was used for showings of silent films.

Sadly, the screenings were a financial dissappointment for Camera Cinemas and the theater was shuttered after the final screening of Fritz Lang’s “Metropolis” on New Year’s Eve, 2000.

The theater was taken over by BIG Cinemas in 2009 and renamed the BIG Cinemas Towne 3 showing primarily Indian films.

Recent comments (view all 35 comments)

glenwelden
glenwelden on April 13, 2009 at 5:23 pm

Glen Welden & Associates has just completed the neon restoration of the marquee for The Towne Theatre. An extensive process involving 140 man hours, multiple neon tube and wiring replacements as well as the removal of over 350+ pounds of used transformers, wiring and bird refuse from the roof of the marquee structure. The decorative wall neon was replaced and the original four point flasher unit was restored to allow the “chasing” of the red and white neon up the facade of the theatre.
Many thanks to Danny Colburn of Associated Sign, Hayward California, for his exhaustive work on the marquee.
Glen Welden & Associates is the exclusive United States Re-Imaging firm for Phoenix Adlabs Theatre Group located in Mombi, India. Adlabs was the production firm for “Slum Dog Millionaire”, a recipient of 8 Academy Awards.
The Paletta Group, Atlanta Georgia is the U.S. Distribution firm for Adlabs.
Thanks to Adlabs for thier appreciation and support in the restoration of The Towne Theatre Marquee.
Photos of the restoration can be viewed at www/facebook.com/album/glenwelden

kencmcintyre
kencmcintyre on October 26, 2009 at 9:21 pm

This article about Bollywood was in the LA Times today:
http://tinyurl.com/yg63gn3

CSWalczak
CSWalczak on December 25, 2009 at 10:48 pm

The theater is now under new ownership and should be listed as BIG Cinemas San Jose. In addition, there should be another aka: IMC6. See story here: View link

John Fink
John Fink on January 4, 2010 at 5:34 pm

Anybody else find it unreasonably stupid the theater is called the IMC6 – an acronym for Indian Movie Center 6 when it only has 3 theaters?

Scott Neff
Scott Neff on January 4, 2010 at 5:49 pm

I believe the IMC6 was the name of a previous 6 screen theatre the company ran. I’ve seen it happen a few times with the Bollywood Theatres where they change venues but keep the same name because it became so identified with the original theatre. Perhaps it’s a way of saying “Hey – it’s still us – not some other people – you can trust us!”.

The NAZ8 (at the old GCC Fremont Hub 8) kept their name NAZ8 even when they moved to an old Super Saver 7 down the road in Fremont, CA. I think the IMC6 comes from an old UA house in Lakewood, CA.

michaelspaeth
michaelspaeth on February 24, 2010 at 5:30 pm

Since the marquee is historic, the name of the theatre has returned to Towne with the grand re-opening. It is now monikered “BIG Cinemas Towne 3”. The interior has been completely renovated…

Pictures available here:

photos.imc6.com

John Fink
John Fink on May 18, 2010 at 1:37 pm

Link doesn’t work – at least they’ve stopped lying to people by calling it a 6-plex!

GaryParks
GaryParks on October 13, 2010 at 7:48 pm

Recently a fellow researcher and I stumbled upon a beautiful nighttime photo in the archives at San Jose State, which shows this theatre when it was newly minted as the Towne in the early 50s. It is a nighttime shot, and it shows that the marquee once had a little extra bit of metal sculpture—with neon—above the still-remaining curling neon at the marquee’s point. Also, the painted detailing which once decorated the floral metal sculpture on the facade is clearly visible, and shows that originally, this scuplture only had neon behind it, which glowed indirectly from around the sculpture’s edges, as remained the case until a lot of extra neon was added in recent years.
Finally, the box office which once stood to the Right of the entrance (marked today by a patch of concrete amid the terrazzo) is clearly visible.

Mikeyisirish
Mikeyisirish on December 8, 2012 at 10:55 pm

A 2010 photo can be seen here.

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