Blue Oaks Cinema 16 opens in Rocklin
ROCKLIN, CA — A sixteen-screen, all-digital cinema has opened here on November 19. The new theater, which is locally-owned, features an immersive Ultra Digital Cinema (UDC) screen, sophisticated Klipsch surround sound in all screening rooms, and remote control of projection and HVAC systems.
The owner, Dan Tocchini, stated that the theater is the first in the world to feature elevated digital projectors that do not require any projection booth. The technology allows them to maximize usable space and give the audience a better experience. Continuing with the advanced features in the theater, Tocchini stated that every aspect of each theater is controlled by an iPhone looking device: lights, projections, air conditioning and sound can be adjusted instantaneously — allowing for each movie to get a personalized touch.
The story, with pictures, appeared in the Sacramento Press.
As newcomers to Roseville we were glad to see a new theatre close to us in this underserved market. We went to see “Unstoppable” last week there and even though I’m no big fan of modern multiplexes, it was a satisfactory experience. Staff seemed friendly and there’s a $5.50 early show (10 AM), cheap by California standards! Another nice thing is only local merchant video ads before the show instead of that annoying half hour of loud commercials and trailers masquerading as entertainment that the other chains (Cinemark & Regal) show. The digital projection and sound were first rate too. There is a promise by owners to show some independent films which is also good news for us. For now we have to drive 20 miles to downtown Sacramento to see anything other than the mass market Top 20 flicks!
One thing I’m wondering about is their advertised (and premium priced!) “Ultimate Digital Cinema”? What is that? I couldn’t find anything about it online and there is apparently nothing playing there in that format now. Top admission price for the 2-D version is $13.25, for the 3-D version $15.25. OUCH! The individual auditoriums are all on the small side so I can’t imagine what kind of deluxe experience you get for that extra charge! Anybody familiar with UDC?
My guess it is just a another private label digital big screen, comparable to AMC’s ETX, Carmike’s Big DDD, Cinemark’s XD, CineMagic’s XHD, or Regal’s RPX screens, and of course, the IMAX digital screens: a big, wide, slightly curved screen with pumped up digital sound. There is more about these formats here: http://www.lfexaminer.com/formats.htm#Digital
To advertise that this theatre was the first theatre in the USA to have a non mez theatre it totally faulse. Premiere Cinemas built the first one in Bessmer Alabama and the second one in Spanish Fort Alabama almost two years ago.
Great single screen restored historic theatre in central GA. New equipment and digital sound. First run, only theatre in town. 400 seats VIP balcony, game room, rental room, stage and equipment for live shows, daytime Cafe also included. Owner wants to retire so send offers soon! Theatre on downtown square. Making money, open seven days a week. email