$2 million transforms former Harkins Theater at Paradise Valley Mall in AZ

posted by CSWalczak on April 30, 2010 at 9:40 am

PHOENIX, AZ — Picture Show Entertainment of Frisco, TX is transforming the space at the Paradise Valley Mall formerly occupied by a ten-screen Harkins Theater. The new $2 million dollar theater will be known as the Picture Show at Paradise Valley and will be open in time for Memorial Day, featuring seven auditoriums, all-digital projection, and 3D capability.

Frisco, Texas-based Picture Show Entertainment said the theater’s nearly $2 million renovation will set it apart from neighboring theaters.

“There are other theaters in the marketplace that have digital capabilities, but this will be an all-digital theater,” said Jeff Stedman, president of The Picture Show. “Some (competitors) are moving in that direction certainly, but there are not a lot of theaters that are already all-digital.”

The full story is in theArizona Republic.

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