Former AMC Star Taylor reopens as the Spotlight Taylor
TAYLOR, MI — The father and son team of Ken and Jake Stocker have reopened the ten-screen former AMC Star Taylor which opened in 1989 as one of Jack Loeks' Star Theaters. Now called the Spotlight Taylor the Stockers plan to put the Spotlight name on the Silverdome Drive-in which they reopened in April. They hope to add or acquire other theaters in Michigan as well.
“Most of the time in movie theaters, people feel like they’re getting ripped off,” Jake Stocker told me Monday, as he and his father directed workers putting the finishing touches on renovations at the 10-screen Taylor cinema across Eureka Road from Southland Mall.
Stocker plans to graduate in December from U-M with a sports marketing degree. He studied Southwest Airlines' business model in a class he took and was taken by the parallels between movies and airlines. As with airlines, where mergers keep collapsing one brand into another, the original Star Theatre in Taylor was swallowed up in Loews and AMC megadeals, and then neglected as the giant parent chose to focus on upscale multiplexes.
The full story is at Freep.com.